Senior Digital Marketing Specialist

Digital Marketing and Ecommerce Specialist | AI Performance Marketer — Meta Ads, Google Ads & Automation | Ecommerce Management

Full-time, in-office | Siliguri | (not for Freelancing projects)

An established retail and B2B supply business in Siliguri is hiring a Performance Marketer to run its paid ad campaigns and build AI-powered marketing automation. This is a performance and growth role — Meta Ads, Google Ads, lead generation, and AI workflows — not a content-writing job.

We want someone who runs campaigns that generate real leads, and who uses AI tools like a power user to produce creative and automate the repetitive work. If you live inside Meta Ads Manager and Google Ads, and you get genuinely strong output from AI tools, this role is for you.

Responsibilities

● Paid Ads (Meta & Google): Plan, build, launch and optimise performance marketing campaigns — lead generation, audiences, budgets, A/B testing, and daily optimisation against cost-per-lead and ROAS.

● Lead Generation: Run lead-gen campaigns that bring qualified B2B enquiries and feed clean leads to the sales team through E-Commerce website

● AI Automation & Workflows: Use AI tools (ChatGPT, Claude, Gemini, Grok) and connectors to automate marketing tasks — lead organising, content drafting, scheduling, and app-to-app workflows.

● AI-Powered Creative: Write sharp prompts to generate ad creative, video scripts and copy, then refine into polished, on-brand output.

● Analytics & Reporting: Track performance in GA4 and Meta/Google reporting. Report weekly on spend, leads, CPL, ROAS — what to scale, what to kill

Required Skills (non-negotiable)

● Hands-on experience running Meta Ads AND Google Ads campaigns — real campaign building and optimisation, not boosted posts.

● Solid grasp of performance metrics — CPL, CTR, CPM, ROAS, conversion rate — and how to act on them.

● Power-user command of AI tools (ChatGPT, Claude, Gemini, Grok) — detailed prompting and refining output. Tested live at interview.

● Strong written English and practical Canva skill.

● Hands-on experience on managing E-Commerce, SEO and B2B platforms

Strongly Preferred

● Experience building marketing automation — connecting AI tools and apps to cut manual work.

● Fast at learning new AI tools and building workflows without step-by-step guidance.

Good to Have

● Shopify / ecommerce, GA4, video editing (CapCut), SEO & Google Business Profile, and familiarity with the North Bengal / Sikkim market and local languages (Hindi, Nepali, Bengali).

Who Will Do Well Here

A performance-driven marketer who is also a genuine AI power user — measured by leads and ROAS, not likes. Curious, quick to learn, honest about gaps, and eager to build an AI-driven marketing engine. Real ownership and a direct line to the owner from day one.

Selection & Compensation

Shortlisted candidates take a short technical assessment plus a live AI practical task, to confirm genuine hands-on skill. Compensation is based on demonstrated ability and discussed at interview, with a clear growth path.

How to Apply

Send your resume and a portfolio of ad campaigns, performance results or AI work you've produced to:

[[email protected]]

Pay: ₹12,000.00 - ₹15,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Education:

• Diploma (Required)

Experience:

• Digital marketing: 1 year (Required)
• Social media management: 1 year (Required)
• Build automation: 1 year (Required)

Language:

• English (Required)

Location:

• Shiliguri, West Bengal (Required)

Work Location: In person