Senior Director, Client Services (NYC, Retail Experience)

We are seeking a strategic, senior client services director to lead the client relationship and internal team supporting the experiential strategy, programming, and growth of our client who owns two major retail and mixed-use properties in New York City.

This role will serve as a senior strategic partner to the client, guiding the development of a cohesive programming strategy that positions both properties as culturally relevant, must-visit destinations while driving consumer visitation, tenant engagement, commercial opportunity, and meaningful brand partnerships.

The Senior Director, Client Services will oversee the account from strategy through execution, working closely with creative, production, sponsorship, and other internal teams to translate the broader vision into a compelling annual calendar of experiences and programs. This person will be responsible for maintaining a holistic view of the portfolio, ensuring that individual programs ladder up to the overall strategy while balancing creative ambition, audience relevance, operational considerations, and financial goals.

Responsibilities:

1. Client Partnership & Account Leadership

• Lead the overall client relationship, serving as a senior strategic partner and primary top-to-top contact

• Identify opportunities to strengthen and grow the client relationship through new ideas, partnerships, and strategic opportunities

• Lead cross-functional collaboration across internal client service, creative, production and sponsorship team members, to manage priorities, resources, and timelines across a complex programming calendar

2. Experiential Strategy & Programming

• Develop and evolve a cohesive experiential strategy across two major retail and mixed-use properties in New York City, translating strategy into an annual and seasonal calendar of tiered programming and experiences

3. Integrated Marketing & Cross-Functional Delivery

• Guide the development of creative concepts and programs that align with property identities, audience needs, cultural relevance, and commercial objectives

• Develop and oversee 360° marketing strategies to promote programming and experiences, partnering with creative, production, sponsorship, and other internal teams to drive awareness, visitation, engagement, and participation

• Support in developing sponsorship strategy, collaborating to identify brand partnership opportunities that align with programming, audience, and commercial objectives

4. Financial Performance & Measurement

• Oversee budget forecasting and financial management across the programming portfolio, establishing KPIs and evaluating performance to inform future strategy

What You Bring to the Table:

• 8+ years of experience in experiential marketing, live events, destination marketing, cultural programming, or a related agency environment

• Proven experience leading senior client relationships and serving as a strategic advisor to clients

• Experience developing and overseeing 360° marketing strategies that drive awareness, engagement, visitation, and participation

• Strong understanding of experiential strategy, live events, cultural programming, placemaking, sponsorship, audience development, and integrated marketing

• Experience managing complex, multi-program accounts with multiple stakeholders, priorities, and overlapping workstreams

• Demonstrated experience managing and developing direct reports and leading high-performing, cross-functional teams

• Strong financial acumen, including budget development, forecasting, and financial management

• Exceptional strategic, organizational, communication, and presentation skills, with the ability to move between big-picture strategy and day-to-day account leadership

• Collaborative, proactive leadership style with strong instincts for identifying opportunities, anticipating client needs, and driving solutions

• Experience within retail, hospitality, entertainment, real estate, placemaking, cultural institutions, or destination-focused environments strongly preferred

• Must be located in the NYC metro area and able to work in our New York City office on a hybrid schedule

What We Offer:*

• Competitive compensation.

• Comprehensive benefits including medical, vision, dental, and wellness programs.

• Generous PTO, including vacation, holidays, and wellness days.

• Professional growth opportunities in a dynamic, creative environment.

• A collaborative, inclusive workplace that values people as much as the work we create.

• Certain employee benefits are only applicable to full-time employees.

SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.