Senior DR Creative Strategist

Senior Direct-Response Creative Strategist — Speedster

Compensation: $5,000–$7,000 USD/month
Location: Remote, with overlap during US Pacific business hours
Employment: Full-time

About Speedster

Speedster is a technology-enabled local delivery platform connecting businesses with delivery drivers.

We're building an aggressive, creative-led performance marketing operation modeled on the research, copywriting, storytelling, testing, and rapid-learning systems used by high-growth DTC e-commerce brands.

We need a strategist who knows how to develop advertising people act on—not simply write scripts.

You will own creative strategy across merchant acquisition and driver recruitment and translate what works in DTC into effective, truthful marketing for a local delivery platform.

What You'll OwnVoice-of-Customer Research and Strategy

• Interview real customers and drivers; analyze reviews, ad comments, competitors, online communities, support tickets, and internal data.
• Identify specific customer personas, buying triggers, motivations, objections, and overlooked audience segments.
• Translate findings into research memos explaining the idea, why it should work, what evidence supports it, and how it will be executed.

Direct-Response Creative

• Write compelling hooks, primary ad text, video scripts, static-image copy, and production-ready briefs.
• Build separate concepts for business customers and driver applicants, matching each audience's needs and motivations.
• Explore contemporary DTC formats: authentic UGC, testimonial storytelling, native-style ads, direct demonstrations, AI-assisted animations, and high-converting static advertisements.
• Work closely with our creative producer to develop compelling advertising without inventing testimonials or exaggerating results.

Testing, Learning, and Creative Leadership

• Review Meta and Google advertising performance with the growth marketer.
• Distinguish customer-research problems, messaging problems, and creative-execution problems.
• Develop informed iterations of promising concepts and build repeatable creative playbooks.
• Lead regular ideation meetings and structured creative-performance reviews.
• Manage creative priorities, briefs, and quality while leveraging AI to accelerate research and production.

What Qualifies You

• 3+ years of direct-response creative strategy, performance copywriting, or closely related paid-social experience.
• Evidence of personal contributions to successful paid acquisition campaigns.
• Excellent writing, customer research, strategic reasoning, and collaboration skills.
• Deep understanding of hooks, offers, customer psychology, direct-response storytelling, and creative iteration.
• Up-to-date knowledge of DTC advertising formats and AI-assisted workflows.
• Experience with Claude, ChatGPT, and modern creative research tools.
• Ability to independently lead the creative strategy function.
• Strong ownership, initiative, coachability, and communication.

Experience in B2B lead generation, local services, mobile apps, or two-sided marketplaces is a plus.

How to Apply

Please submit:

• Three ads or campaigns you personally developed, your exact contribution, and performance evidence where available.
• One unsuccessful creative, what you learned, and the next test you proposed.
• A brief explanation of a DTC marketing framework you would adapt for Speedster.
• Your portfolio, résumé, and relevant professional profiles.

Shortlisted applicants will be invited to complete a paid practical assignment.

We want someone who lives and breathes direct-response marketing and is excited to build a world-class creative growth operation.

Pay: $5,000.00 - $7,000.00 per month

Work Location: Remote