Senior E-Commerce Executive

Location: BTS Krung Thonburi (บีทีเอสกรุงธนบุรี)

WFH 1 Day/ Week

About the role

We are looking for a Senior E-Commerce Executive who thinks like a business owner — someone who understands how to grow a brand on e-commerce platforms, not just manage it. This role goes well beyond store admin. You will take strategic ownership of our presence across TikTok Shop, Shopee, and Lazada — planning campaigns, driving revenue growth, analyzing performance, and working closely with the brand and marketing teams to ensure our stores are set up to win. This role is ideal for someone with a commercial mindset who sees the full picture: from product listing strategy and pricing to promotional planning and platform algorithm optimization — and who takes ownership of the numbers.

About us

CBG Corporation is a brand owner in the beauty technology and wellness space, home to three brands: CBG (Beauty Tech Tools), Kiki&Co (Hair Care Devices), and Dawn (Red Light Therapy Devices). We are a fast-growing, execution-driven team building brands that win in modern trade, e-commerce, and digital channels across Thailand.

Key responsibilities

• Take full ownership of CBG's storefronts on TikTok Shop, Shopee, and Lazada — ensuring each platform is optimized for visibility, conversion, and revenue growth
• Develop and execute platform-specific strategies tailored to each channel's mechanics, audience, and promotional calendar
• Manage product listings, content quality, pricing, bundling, and stock coordination to maximize platform performance
• Stay current with platform algorithm changes, ranking factors, and best practices — and implement them proactively
• Set monthly and quarterly revenue targets per platform and develop clear action plans to achieve them
• Plan and execute promotional campaigns aligned with platform campaigns (11.11, 12.12, Flash Sales, Brand Days, etc.)
• Identify growth opportunities across product mix, pricing strategy, and new platform features
• Track and analyze key e-commerce metrics including GMV, conversion rate, traffic, cart abandonment, and customer acquisition cost
• Produce regular performance reports with clear insights and recommendations for improvement
• Work closely with the Brand, Marketing, Logistics, and Content teams to align e-commerce activities with wider brand direction

About you

• Minimum 3 years of experience managing e-commerce stores on TikTok Shop, Shopee, and/or Lazada
• Proven ability to drive sales growth through strategic planning, not just store maintenance
• Strong understanding of platform mechanics, ranking algorithms, and promotional systems on major e-commerce platforms
• Commercially minded — able to set targets, read the numbers, and take accountability for results
• Analytical skills with the ability to translate data into actionable plans
• Strong coordination and communication skills — able to manage multiple stakeholders and deadlines simultaneously
• Experience managing e-commerce for beauty, personal care, or consumer health brands (strongly preferred)
• Familiarity with TikTok Shop Live commerce and Shopee/Lazada affiliate programs (strongly preferred)
• Experience working with a brand owner or in-house team rather than an agency (strongly preferred)

Benefits

• Flexible working hours, Monday – Friday
• WFH 1 day per week
• Annual leave, sick leave, and personal leave
• Employee product discount (~70%) across all CBG brands
• Performance-based bonus
• Annual salary review
• Birthday holiday (1 additional day in birthday month)
• Social security
• Company annual party and monthly team activities
• Training and development programs relevant to the role