Senior E-commerce Executive

Key Responsibilities:

• Manage the daily operations, maintenance, and overall performance of the Shopify E-commerce website.
• Monitor and analyse key e-commerce metrics, including sales performance, website traffic, conversion rate, average order value, and customer behaviour.
• Identify website and sales performance issues, recommend improvement strategies, and implement actions to enhance overall e-commerce performance.
• Manage Shopify apps and integrations, and coordinate with developers or service providers to resolve website issues and implement new features.
• Support CRM and customer retention initiatives, including abandoned-cart recovery, repeat purchases, upselling, and cross-selling activities.
• Perform SEO optimisation to improve organic traffic, search rankings, and product visibility.
• Conduct competitor and market research to identify emerging trends, customer preferences, and new e-commerce growth opportunities.
• Prepare monthly Shopify performance reports, highlighting key findings, performance trends, issues, and recommended action plans.

Requirements:

1. Diploma or above in E-Commerce, Digital Marketing, Business, IT, or a related field.
2. Minimum 3 years of relevant experience in e-commerce, preferably with hands-on Shopify experience.
3. Proficient in Shopify, Google Analytics 4 (GA4), basic SEO, and e-commerce performance reporting.
4. Knowledge of CRM, marketing automation tools, and Shopify apps is an added advantage.
5. Strong analytical and problem-solving skills with the ability to identify performance gaps and recommend improvements.
6. Able to work independently, take ownership, and manage the Shopify platform effectively.