Senior e-Commerce Executive

About the role

A proven, driven eCommerce marketer role that combines strategy and execution, ideal for someone who enjoys building, testing, and scaling initiatives across eCommerce platforms and social media. This is a hands-on execution role where you will own the growth of online sales and brand across local and regional markets. You should be someone who enjoys creating content, testing new ideas, learning AI tools, and improving your work based on feedback and results.

Key responsibilities

• Manage digital storefronts across Shopify, Shopee, Lazada, TikTok Shop and other platforms
• Optimise product listings (titles, content, imagery, pricing, reviews) to lift visibility and conversion
• Plan and run campaigns and promotions, including mega-sale events (e.g. 9.9, 11.11, 12.12), vouchers, bundles and flash deals
• Manage on-platform advertising such as Shopee Ads, Lazada Sponsored Solutions and TikTok Shop ads
• Work with operations and supply chain to keep stock, fulfilment and customer experience running smoothly
• Identify, evaluate and launch new eCommerce channels and markets
• Execute content and grow engagement across social media channels, including TikTok, Instagram, Facebook, LinkedIn and Rednote (XHS)
• Plan, execute and optimise paid campaigns (Meta, Google, TikTok Ads) that drive traffic to storefronts and improve return on ad spend
• Track performance across eCommerce, social, paid and SEO, including traffic, engagement, conversion rate, average order value, sales and ROI
• Proactively identify new tools, trends and platform features that improve digital performance

About you

• 2-4 years of eCommerce experience, ideally managing marketplaces (Shopee, Lazada, TikTok Shop) and/or Shopify
• Proven experience with paid ads and marketplace analytics
• Comfortable with data, and confident turning numbers into actions
• Experience in FMCG, health or wellness is an advantage
• Curious about AI tools and how they can improve your work
• Mandarin is an advantage
• Teachable and coachable
• Proactive and loves to learn
• Solution seeker
• Attention to detail

About us

For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.