(Senior) E-Commerce Manager

The (Senior) E-Commerce Manager is a high-impact, revenue-driven commercial leader responsible for hitting aggressive top-line sales targets and maximizing contribution margins for online channels. The role owns the digital storefront, leading performance marketing, promotional strategy, conversion optimization, and stock movement to maximize sell-through and ROI.

Key Responsibilities

Own the online P&L for the website; establish and execute daily, weekly, and monthly trading plans to meet and beat revenue, gross margin, and contribution targets.

Define agile pricing, promotion, and bundle strategies alongside executive leadership to drive average order value, accelerate sales velocity, and maximize full-price sell-through.

Identify untapped digital sales channels, high-converting product opportunities, and strategic tactical pushes (flash sales, campaign drops, clearance liquidation) to keep sales momentum consistently high.

Manage performance marketing budgets across search, shopping, paid social, and retargeting with a relentless focus on return on ad spend, customer acquisition costs, and immediate conversion.

Direct external digital agencies and media vendors against strict performance KPIs, ensuring maximum output, optimized cost-per-acquisition, and rapid campaign iteration.

Implement targeted SEO initiatives and direct-response content strategies to drive sustainable, high-converting organic and direct traffic.

Oversee site merchandising, product ranking, landing page designs, and checkout flows specifically engineered to boost conversion rates and lower bounce rates.

Leverage loyalty program to drive customer retention, repeat purchases, and win-backs through aggressive segmentations, automated sales flows, and targeted promotional broadcasts.

Partner with Merchandising, Buying, and Logistics to optimize inventory velocity, fast-tracking slow-moving stock through strategic online promotions and ship-from-store operations.

Lead, mentor, and set clear performance-oriented KPIs for the e-commerce team, delivering concise weekly trade updates and monthly P&L reviews to executive leadership to drive immediate commercial actions.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.

8+ years of direct-to-consumer e-commerce experience, with a proven track record of owning and achieving aggressive sales targets for an e-commerce platform.

Demonstrated success in scaling online revenue, managing media budgets, and achieving strict ROAS and P&L targets.

Extensive experience managing performance channels and driving external media agencies to hit tight acquisition and return metrics.

Deep experience in CRM automation and retention strategies.

Minimum 3 years of experience leading, coaching, and managing direct reports against concrete sales metrics.

Highly analytical, commercially driven, and resilient under target pressure with an obsessive focus on conversion metrics and top-line growth.

Full-time