Senior E-Commerce Specialist

About the role

The (Senior) eCommerce Specialist will lead marketplace growth across Southeast Asia. This position will own the strategy, P&L, and performance of key platforms—primarily Shopee and Lazada—and drive revenue, margin, and brand presence across the region.

Key responsibilities

• Formulate and execute regional growth strategies across Shopee, Lazada, and other regional platforms to drive GMV, net sales, traffic, conversion, and margin targets.
• Lead Joint Business Planning (JBP) and maintain strategic relationships with key Shopee and Lazada category managers across target SEA markets.
• Monitor channel P&L, optimize promotional spend (co-funded vouchers, platform subsidies), and evaluate campaign ROI to protect profitability.
• Identify new market opportunities, explore emerging platforms (e.g., TikTok Shop, regional aggregators), and pilot new cross-border or local initiatives.
• Architect regional mega-campaign roadmaps (e.g., 9.9–12.12, Mid-Year Sales, Super Brand Days), aligning hero product mechanics, exclusive bundles, and pre-orders.
• Define assortment curation, pricing architectures, and channel-exclusive product strategies in collaboration with Merchandising teams.
• Steer on-site marketing strategies, including platform advertising (Shopee Ads, Lazada Sponsored Solutions), affiliate programs, live commerce, and CRM vouchers to scale ROAS.
• Work closely with local eCommerce Coordinators and Specialists across markets to guide day-to-day execution, campaign asset deployment, and promotional QA.
• Partner with fellow members of the Regional eCommerce Team to ensure cross-channel alignment, promotional governance, and consistent customer experience.
• Collaborate with Supply Chain, Merchandising, and Inventory Control to forecast channel demand, allocate buffer stocks for major campaign spikes, and maintain healthy inventory turnover.
• Oversee key platform health metrics (SLA, chat responses rate, fulfillment ratings) and establish escalation paths with platform account teams.
• Deliver comprehensive regional marketplace performance analytics, SKU elasticity reviews, and competitor benchmarking.
• Conduct post-campaign reviews to evaluate ROI, traffic sources, and conversion drivers, translating findings into actionable playbooks for upcoming cycles.
• Present commercial progress, channel risks, and new growth initiatives to the eCommerce Manager and senior stakeholders.

Requirements

• Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
• 4–7 years of solid eCommerce commercial planning and management of Shopee and Lazada flagship stores.
• Experience in other marketplaces across SEA markets will be considered (brand-side, regional distributor, or enabler).
• Deep practical knowledge of Shopee Seller Centre, Lazada Seller Center, in-app ad suites (Shopee Ads, Sponsored Solutions), business insights tools, and JBP negotiations.
• Strong understanding of eCommerce P&L drivers, margin mix, discounting strategies, and co-funded campaign economics.
• Advanced Excel capability (Pivot Tables, data modeling); familiarity with BI tools (e.g., Tableau, Power BI) is an advantage.
• Commercially driven with strong analytical and problem-solving skills.
• Proactive, resourceful, and takes full ownership; able to work independently with minimal supervision.
• Excellent collaboration and communication skills; able to influence stakeholders across markets and functions.
• Adaptable and resilient in a fast-paced, regional environment.
• Excellent command of written and spoken English.
• Proficiency in Southeast Asian languages (e.g., Mandarin, Thai, Bahasa Indonesia, Vietnamese) is a plus for cross-market collaboration.