(Senior) EC Executive- Klorane

工作职责:

Responsibilities Flagship Store Merchandising

• Lead flagship store merchandising followed Tmall & JD's& Tiktok promotion calendar and ensure images in line with brand tone & manner.
• Optimize page layout, product displaying and site navigation by tracking and analyzing the

conversion rate so as to generate more sales.

• Provide brief to brand marketing team or TP for store merchandising content assets
• inside media assets optimization,improve CTR;
• store live room design and host image control in line with branding and different platform game rules.

Store Livestreaming

• Work with channel owners and Responsible for live streaming GMV target deliver
• Enhance all online platforms' livestreaming room image ( decoration / pdt display / livestreamer )
• Manage its daily operation including content/editorial development and execution.
• Keep tracking of and analyze competitors activity and improve Klorane activity

Short Videos

• plan and guide agency to deliver short videos for all online platforms timely with quality
• Ensure hit post ratio and short video UV contribution to store business
• Keep tracking of and analyze competitors short videos and improve Klorane videos
• make sure paid short videos format can deliver ROI

Campaign support

• Consolidate pitching deck for major platform-wise marketing resources, e.g. Super Fans Day, Super Brand Day to generate more brand awareness as well as GMV Online
• Deck reponsable

( Special important meeting consolidation for all department, regular deck belongs to EC)

• IP pitch deck preparation
• Platform requested deck preparation

任职条件:

Requirements

• 1-3 years e-commerce operation experience, T-mall or Tiktok is must.
• Good communication and negotiation skills
• Good team player with extroverted personality and problem-solving/learning attitude with sense of responsibility