Senior Ecommerce Manager

As Senior Ecommerce Manager for North America, you will be responsible for executing the regional growth strategy across Ecommerce, Community, PR and local commercial initiatives. Reporting into the UK-based Western leadership team, you will act as the voice of the regions, ensuring global strategies are successfully translated into local execution while providing clear market insight and recommendations back to the business. This role suits someone who is highly commercial, hands-on and collaborative. You’ll be responsible for delivering regional performance, leading a local team and influencing cross-functional partners, without needing to define the overall business strategy.

Scope & Accountability

• Deliver sales, profitability and customer growth across the US, Canada and Mexico.
• Monitor trading performance and identify risks and opportunities.
• Lead weekly and monthly regional business reviews.
• Recommend actions based on local customer behaviour, competitor activity and market trends.
• Support forecasting and financial planning with the UK leadership team.
• Day-to-day leadership and development of the NY team (5 people)
• Primary point of contact between the US operation and the Western e-commerce leadership team

Key Responsibilities

Ecommerce

• Execute the regional ecommerce trading calendar.
• Drive improvements across conversion, merchandising, CRM and customer experience.
• Work with global digital and technology teams to deliver initiatives locally.
• Monitor KPIs including traffic, conversion, AOV, retention and profitability.

Community & PR

• Oversee local Community and PR activity to build brand awareness and engagement.
• Ensure local initiatives align with global brand direction.
• Identify regional partnership opportunities and cultural moments.

Team Leadership

• Lead and develop the regional team across Ecommerce, Community, PR and local operations.
• Create a high-performance culture built around accountability and collaboration.
• Coach team members while empowering them to make decisions.

Stakeholder Management

• Be the primary regional contact for the Western leadership team.
• Work closely with Marketing, Operations, Merchandising, Finance and HQ functions.
• Translate regional insights into clear recommendations for decision-making.

Experience

• Has experience managing an ecommerce or omnichannel retail business.
• Is highly commercial and comfortable analysing performance data.
• Experience leading and developing junior teams
• Ability to connect business strategy with execution
• Clear, structured communicator, can turn complex data into a simple narrative with clear actions
• Based in or willing to relocate to New York
• Background in fashion, lifestyle or consumer retail preferred but not required