Senior Executive, Ad Tech

Responsibilities

• Strategic Campaign Design: Oversee and execute the end-to-end design of high-performing, dynamic campaigns on digital screens and interactive campaigns for advertising spaces.

• Cross-Platform Delivery: Ensure all creative assets are flawlessly optimized for diverse screen sizes, physical hardware setups, and varying digital formats.

• Technical & CMS Management: Manage and oversee content deployment within Content Management Systems (CMS), utilizing a foundational understanding of HTML and web scripting.

• Cross-Functional Leadership: Partner independently with internal Sales and Operationsdepartments to translate commercial objectives into viable creative solutions.

• Project Management: Drive special tech-based projects from brief to delivery, managing internal and external teams across Sales, Ops, Client, Production.

• Vendor & Production Ownership: Act as the primary point of contact for external production houses, managing timelines, budgets, and quality control for campaigns.

• Departmental Reporting: Work closely with the reporting managerto align creative outputs with the overarching digital strategy, providing regular project status updates.

• Market Research & Product Development: Stay on top of new developments from the industry across digital campaigns, advertising tech software and media products.

• Any other duty as assigned.

Requirement

• Education: A university degree or equivalent professional experience in Interactive Design, Media Design, Web Development, or Game Design.
• Experience: 2 - 3 years of experience in managing creative campaigns.
• CMS Expertise: Proven, high-level proficiency in navigating and managing digital assets within modern Content Management Systems (CMS).
• Technical Literacy: Foundational understanding of HTML and web scripting languages to effectively troubleshoot and collaborate on technical builds.
• Stakeholder Management: Exceptional interpersonal skills with a proven ability to manage up to leadership, guide internal cross-functional teams, and handle external vendors.
• API Integration: Practical experience or conceptual understanding of working with APIs to deliver dynamic, data-driven interactive elements is an advantage.
• Diverse Formats: Prior experience handling digital out-of-home (DOOH) displays, experiential marketing installations, or non-standard screen aspect ratios. System integration is an advantage.