Senior Executive, B2B Vertical Sales

About the role

Drive B2B sales growth across ELBA, FABER, RUBINE and VINO by developing new business opportunities and managing strategic customer relationships within key vertical segments, including property development, hospitality, commercial projects and corporate accounts. Identify sales opportunities, secure project deals and achieve assigned revenue targets.

Key responsibilities

• Identify and develop new business opportunities across targeted B2B verticals, including property developers, architects, interior designers, contractors and corporate clients.
• Build and maintain relationships with key decision-makers, consultants and business partners to generate sustainable sales opportunities.
• Manage the end-to-end sales process, from lead generation and product presentations to proposals, negotiation and deal closure.
• Promote integrated product solutions across ELBA, FABER, RUBINE and VINO to maximise cross-brand sales opportunities.
• Develop competitive commercial proposals, quotations and project packages aligned with customer requirements and business objectives.
• Work with product management, marketing, supply chain and customer service teams to ensure successful project execution and customer satisfaction.
• Monitor project pipelines, sales forecasts, market trends and competitor activities to identify growth opportunities.
• Achieve assigned sales revenue, profitability and collection targets while maintaining accurate sales reports and customer records.

About you

• Bachelor's degree or Diploma in Business Administration, Marketing, Sales or a related discipline.
• Minimum 3–5 years of relevant B2B sales or project sales experience, preferably in home appliances, kitchen appliances, building materials, property development or related industries.
• Proven track record in business development, account management and achieving sales targets.
• Strong network within property development, hospitality, architecture, interior design or construction industries is an added advantage.
• Good commercial acumen with strong negotiation, presentation and relationship management skills.
• Self-driven, results-oriented and capable of managing multiple sales opportunities independently.
• Proficient in Microsoft Office; familiarity with CRM systems and Microsoft Copilot or other AI tools is an advantage.