Senior Executive, Brand Campaign Strategy

About the role

This role is responsible for planning, executing, and optimizing integrated marketing campaigns that enhance brand awareness, audience engagement, and lead generation through strategic partnerships and online and offline activations. Working closely with internal stakeholders, external partners, agencies, and vendors, you will lead the end-to-end execution of campaigns, sponsorships, brand activations, exhibitions, and co-marketing initiatives to ensure every campaign delivers measurable business impact and supports the company's marketing and commercial objectives.

Responsibilities:

Brand Campaign Strategy & Planning

• Develop and execute integrated marketing campaign strategies that drive brand awareness, customer engagement, and lead generation.

• Leverage strategic partnership resources to lead, plan, and manage local brand activation initiatives and marketing campaigns across online and offline channels, ensuring all activities are aligned with business objectives and overall marketing strategies.

• Identify opportunities to leverage strategic partnerships, sponsorships, and co-marketing initiatives to maximize brand exposure and campaign effectiveness with internal and regional team.

• Develop campaign timelines, execution plans, budgets, and workflows to ensure campaigns are delivered on time and within scope.

• Ensure all brand campaigns maintain consistent brand messaging, creative quality, and customer experience across all touchpoints.

Campaign Execution & Cross-Functional Collaboration

• Collaborate closely with Creative, Content, Performance Marketing, Communications, and Sales teams to ensure successful campaign delivery.

• Coordinate with external agencies, media partners, production houses, and vendors to ensure quality execution and timely delivery.

• Monitor campaign progress, manage timelines, and proactively resolve execution challenges.

• Ensure campaign assets, messaging, and deliverables remain aligned across all stakeholders.

Event & Activation Support

• Support the planning and execution of marketing events, sponsorship activations, exhibitions, conferences, and community engagement initiatives when required.

• Ensure strong brand visibility and a consistent customer experience throughout all marketing activations.

Performance Monitoring & Optimization

• Work with relevant internal department to identify campaign performance using key marketing metrics, including impressions, reach, engagement, CTR, CPC, CPA, conversions, lead generation, and ROI as well as report.

• Track campaign performance in real time and recommend adjustments to maximize effectiveness and marketing ROI.

• Analyze campaign performance and customer insights to identify optimization opportunities.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field

• Minimum 4 years of experience in campaign management, integrated marketing, partnership marketing, brand activation, or digital marketing.

• Proven experience in planning and executing end-to-end marketing campaigns across online and offline channels.

• Experience managing partnership campaigns, sponsorships, exhibitions, events, awards submissions, or PR initiatives is highly preferred.

• Experience in the financial services, fintech, trading, or investment industry will be an added advantage.

• Experience in managing external agencies, media partners, and vendors.

• Strong understanding of campaign performance metrics, including impressions, reach, engagement, CTR, CPC, CPA, conversions, lead generation, and ROI.

• Strong communication, stakeholder management, and project coordination skills.

• Strong analytical and problem-solving abilities with a data-driven mindset.

• Strong interest in staying updated with the latest marketing trends, consumer behavior, digital technologies, and industry best practices.

• Ability to manage multiple projects in a fast-paced environment.

• Strong sense of ownership, accountability, and attention to detail with the ability to manage assigned campaigns independently and deliver high-quality results.

Join our globally expanding company and grow with us as we continue to build a future of success, united by our core belief: In Trust We Succeed.

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