Senior Executive, Business Analytics & Insights

Life at U Mobile We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities- Personalization Insights & Performance Analysis

• Analyse customer behaviour, model outputs, and personalized journeys to uncover insights that improve targeting accuracy, offer relevance, and customer engagement.

• Monitor personalization KPIs such as response rate, conversion, uplift, and customer movement across segments.

• Identify performance issues, anomalies, or opportunities for optimisation and provide clear recommendations to stakeholders.

• Personalization Tracking & Collaboration with Data Teams

• Manage end-to-end tracking for personalization initiatives across all segments and channels (not limited to Prepaid/Postpaid).

• Work closely with Data Science teams to refine model requirements, validate outputs, and support UAT for new/updated models (e.g., NBO, Price Elasticity model, Persona models etc).

• Translate modeling insights into business-friendly explanations for Marketing, Product, CRM, and Management.

• Business Insights & Ad-Hoc Analytical Support

• Provide data-driven insights across Prepaid and Postpaid that support the wider business strategy

• Assist with ad-hoc deep dives, dashboards, and analytical tasks that require customer-level or segment-level understanding.

• Contribute to continuous improvement of personalization measurement frameworks, tracking processes, and dashboards.

About You

• Minimum Bachelor’s degree in Business, Statistics, Computer Science, IT, or a related field.
• Passion for working with data and solving business challenges through insights and reporting.
• 2–4 years of relevant experience in data reporting, analysis, or business intelligence is a plus point, preferably in the telecommunications or prepaid industry.
• Strong SQL skills for data extraction and preparation.
• Advanced proficiency in Power BI for dashboard design and performance tracking.
• High proficiency in Microsoft Excel for report preparation and validation.
• Understanding of basic data analysis techniques and statistical concepts.
• Highly detail-oriented, ensuring all reports and dashboards are accurate and reliable.
• Proactive in highlighting discrepancies, unusual patterns, or potential issues to stakeholders.
• Strong communication and interpersonal skills to collaborate effectively with marketing, operations, and management teams.
• Ability to manage recurring deliverables and analytical tasks in a fast-paced, dynamic environment.
• Analytical thinker with problem-solving skills and a mindset for continuous improvement.

What’s Next ? Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.