Senior Executive

Job Title: Digital Marketing Specialist | Performance Marketing

Company: Wipro (For Cumulus)
Experience: 3-8 Years
Location: Pune
Employment Type: Full-Time

Job Summary

We are looking for a Digital Marketing professional with strong experience in Performance Marketing and Paid Media campaigns. The ideal candidate should have hands-on expertise in managing end-to-end digital campaigns, optimizing performance, generating leads, and working with advertising platforms such as Google Ads and Meta Ads.

Key Responsibilities

• Manage end-to-end paid marketing campaigns.
• Plan, execute, monitor, and optimize digital advertising campaigns.
• Drive lead generation through various digital channels.
• Manage and optimize campaign budgets for maximum ROI.
• Analyze campaign performance using key metrics such as CTR, CPA, ROI, and ROAS.
• Work closely with stakeholders to understand business objectives and marketing goals.
• Prepare performance reports and provide optimization recommendations.
• Coordinate with multiple clients/business teams to deliver campaign objectives.

Required Skills

• Paid Media
• Performance Marketing
• PPC (Pay-Per-Click)
• SEM (Search Engine Marketing)
• Google Ads
• Meta Ads (Facebook & Instagram Ads)
• Campaign Optimization
• Budget Management
• Lead Generation
• CTR, CPA, ROI & ROAS Analysis
• Digital Advertising
• Campaign Performance Reporting

Preferred Candidate Profile

• Experience managing end-to-end digital marketing campaigns.
• Strong understanding of campaign metrics and optimization strategies.
• Experience in lead generation campaigns.
• Exposure to client handling and business requirement gathering.
• Agency experience preferred.
• Excellent communication and stakeholder management skills.