Senior Executive, Ecommerce Marketing

ROLE PURPOSE

Drive and execute Lotus’s Shop Online (LSO) marketing campaigns and customer engagement initiatives to grow sales, traffic, orders and customer engagement, ensuring timely and effective execution across digital channels while working closely with internal teams, agencies and suppliers.

JOB DESCRIPTION

• Execute the Lotus’s Shop Online (LSO) marketing calendar, including monthly, ad hoc, online-exclusive and local store campaigns.
• Manage campaign updates across LSO digital platforms, including website, app, homepage, landing pages, banners and product carousels, ensuring accurate and timely execution.
• Coordinate the setup and execution of eCoupons, promotional codes, customer rewards and other promotional mechanics, including eligibility, redemption requirements and post-campaign tracking.
• Plan and execute CRM communications across EDM, Push Notifications, SMS and other relevant channels to support campaigns, promotions and customer engagement.
• Prepare campaign briefs and coordinate with Creative Team, media and digital agencies for the development and delivery of campaign assets across paid media and LSO-owned channels.
• Work closely with Operations, Commercial, and other internal stakeholders to support campaign execution, store launches, local marketing, product participation, promotional assortments and other marketing-related updates.
• Support supplier and brand partnership initiatives, including affiliate program, sponsored campaigns, sampling, branded landing pages, supplier-funded promotions and other e-commerce monetisation activities.
• Monitor LSO campaign and product content, and coordinate with IT Department and relevant teams to resolve issues relating to product visibility, campaign placement, promotional setup and content accuracy.
• Track campaign performance and maintain weekly, monthly and post-campaign reporting, including sales, orders, coupon redemption, campaign performance and other relevant e-commerce KPIs and trackers.
• Manage marketing budget tracking, supplier funding, billings and monthly accruals, ensuring proper documentation and timely processing.
• Conduct regular competitor and market monitoring to identify relevant e-commerce trends, promotional opportunities and customer engagement ideas for Lotus’s Shop Online.

REQUIREMENTS

• Degree/Diploma in Marketing, Business, E-Commerce, Digital Marketing or related field.
• 3–5 years of relevant experience in e-commerce, digital or retail marketing.
• Hands-on experience in e-commerce campaign and promotion execution, preferably across website/app platforms.
• Good understanding of CRM channels, digital promotions and customer engagement.
• Strong campaign/project management and stakeholder coordination skills.
• Good analytical and commercial acumen, with ability to track and interpret campaign performance.
• Proficient in Microsoft Excel and PowerPoint; experience with e-commerce/CRM platforms is an advantage.
• Proactive, organised, detail-oriented and able to work independently in a fast-paced environment.