Senior Executive- Product

KEY RESPONSIBILITIES

Revenue, GP and Market Share :

• Drive primary & secondary marketing strategy to ensure the delivery of AOP of the existing and new products of the respective product categories, for the revenue and GP targets.

• Prescribe the pricing of the product vis a vis competition and the entire profitability analysis that goes with it.

• Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections

NPD

• Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for

• Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new opportunities for the brands.

• Developing a new product pipeline based on innovation, consumer insights, channel members and peers.

• Lead complete stage-gate process management from ideation to product commercialization.

• Liaise with factory as well as the mold manufacturer for product developments and improvements.

PLC (Product Life Cycle) Management

• Manage the products pricing strategy and the required margins basis the PLC.

• Prescribe the pricing of the product vis a vis competition and the entire

profitability analysis that goes with it.

• Brand building through increased brand visibility by way of marketing collateral

support for trade.

• Development of digital platform for brand building.

• Effectively communicate the value proposition through proposals and presentations.