Senior Executive - Search Engine Optimization

Roles and Responsibilities :

SEO Strategy & Execution
Develop and implement end-to-end SEO strategies aligned with business and city-level growth goals
Conduct keyword research, search intent mapping, and competitor benchmarking
Identify innovative opportunities to improve rankings and organic traffic

**Content Marketing & Optimization
Drive content strategy with strong hands-on involvement in content planning, briefs, and optimization
Collaborate with content teams to create high-quality, SEO-driven content
Leverage AI tools to enhance content creation, optimization, and scalability

Local SEO & GMB Optimization
Own and optimize Google Business Profiles across multiple clinic locations
Improve local search rankings, reviews, and visibility for each centre
Implement location-based SEO strategies to drive footfall and enquiries

YouTube & Video SEO
Optimize YouTube channel and videos for search visibility and engagement
Work on video metadata, thumbnails, titles, and descriptions for better rankings
Align video content with search demand and patient intent

Technical SEO
Conduct regular site audits to improve crawlability, indexing, and site performance
Optimize Core Web Vitals, mobile usability, and technical health
Work with developers to implement SEO best practices

Performance Tracking & Reporting
Track organic traffic, rankings, local visibility, and conversions
Use tools like Google Analytics, Search Console, and SEO platforms
Prepare regular reports with insights and actionable recommendations**

Job Requirements :

• 3-5 years of experience in Search Engine Optimization (SEO).
• Strong understanding of content marketing principles and best practices.
• Proficiency in YouTube optimization techniques for video content creation.
• Ability to analyze data from tools like Google Analytics to inform future SEO decisions.