Senior Field Sales Manager

About the Role

We are looking for an experienced and target-driven Senior Sales Manager to lead sales growth across Kochi, Thrissur, and Alappuzha. The role involves managing the complete sales cycle for our token management system from identifying and developing new clinic, lab, and pharmacy prospects to conducting sales discussions, coordinating product demonstrations, negotiating commercial terms, closing deals, and ensuring a smooth handover to the technical/onboarding team.

The ideal candidate should have strong experience in field sales, B2B sales, business development, and team management, with a proven ability to build territories, generate leads, manage sales pipelines, and consistently achieve revenue targets.

This is a highly field-oriented leadership role requiring regular client visits, relationship building, market development, and hands-on involvement in sales closures.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and business growth targets across the assigned territory.
• Identify and develop new business opportunities among clinics, diagnostic labs, pharmacies, hospitals, and other healthcare establishments.
• Build and maintain a strong sales pipeline through cold visits, calls, referrals, networking, and other lead-generation activities.
• Manage the complete sales cycle from prospecting and qualification to product demonstration, negotiation, closure, and handover.
• Conduct client meetings and present the product's value proposition to doctors, clinic owners, pharmacy owners, lab managers, and other decision-makers.
• Coordinate with Field Support Engineers to schedule and conduct product demonstrations at client locations.
• Lead commercial discussions, handle objections, negotiate pricing and terms, and close high-value accounts.
• Build and maintain long-term relationships with key clients and identify opportunities for upselling and cross-selling.
• Monitor territory performance, sales forecasts, conversion rates, and revenue achievement.
• Set and track daily, weekly, and monthly sales targets for the assigned territory/team.
• Mentor, guide, and monitor field sales executives to improve their productivity and conversion performance.
• Conduct regular field visits with team members and provide coaching on prospecting, pitching, negotiation, and closing techniques.
• Review sales reports, pipeline updates, visit reports, appointment numbers, demos, and conversions.
• Ensure accurate and timely updates of CRM/pipeline records and sales documentation.
• Work closely with the technical, support, and onboarding teams to ensure a smooth transition after deal closure.
• Track competitor activity, pricing trends, customer feedback, and market opportunities within the assigned territory.
• Identify new market segments and develop strategies to increase product penetration.
• Prepare regular sales forecasts and performance reports for the Sales Head / Business Head.
• Consistently achieve and exceed assigned revenue, appointment, demo, and conversion targets.

Skills & Competencies

• 5–8 years of proven experience in field sales, B2B sales, business development, or territory sales.
• Strong experience in team handling and sales target management.
• Excellent communication and negotiation skills in Malayalam and English.
• Strong understanding of lead generation, sales pipeline management, conversion, and account closure.
• Proven ability to approach and convert new customers through cold calling, field visits, networking, and referrals.
• Strong presentation and persuasion skills with the ability to communicate product value to non-technical decision-makers.
• Comfortable conducting face-to-face meetings with doctors, clinic owners, pharmacy owners, lab managers, and business owners.
• Strong leadership, decision-making, and problem-solving skills.
• Ability to analyze sales data and use market insights to improve sales performance.
• Highly self-motivated, target-oriented, and capable of working independently.
• Strong relationship-building and client-management skills.
• Willingness to travel regularly across the assigned territory.
• Valid driving license and own vehicle preferred.
• Good organizational skills with the ability to manage multiple prospects, appointments, and sales opportunities simultaneously.
• Experience selling healthcare technology, SaaS, software, medical devices, or similar B2B products will be an added advantage.

Educational Qualifications

• Bachelor's degree in any discipline.
• MBA/PGDM in Sales, Marketing, or Business Management will be an added advantage.

Experience

• 5–8 years of relevant experience in sales, business development, field sales, B2B sales, or territory management.
• Candidates with proven experience in healthcare sales, SaaS sales, or technology product sales are preferred.
• Prior experience managing or mentoring a sales team will be an advantage.

What We Offer

• Competitive salary + performance-based incentives.
• Provident Fund (PF) and health insurance coverage.
• Travel allowance / fuel reimbursement for client visits.
• Performance-based incentives linked to sales achievement.
• Training on product positioning, sales strategy, and healthcare technology.
• Leadership and management growth opportunities.
• Career progression into Sales Head / Regional Sales leadership roles.
• Supportive and performance-driven work environment.