Senior General Manager

Position Title

Head - Industry and Trade Communication

Geographical Location

India - Mumbai

Job Overview

The Head of Industry and Trade Communication will be responsible for developing and implementing VFS Global's outreach strategy across international and market-specific industry forums. Additionally, the role entails providing strategic contributions to the function and ensuring effective engagement with key stakeholders.

Job Description

Strategic Outreach Planning and Calendar Development

• Define VFS Global's outreach strategy for global and market-specific industry forums, establishing measurable ROI metrics for forum participation.
• Collaborate with Regional Heads to create a comprehensive activity calendar encompassing global forums, market-specific forums, professional associations, travel industry forums, branding avenues, and university campuses.
• Support and facilitate the execution of corporate-themed strategic campaigns, ensuring alignment with overall communication strategies and objectives.

Content Management and Website Revitalization

• Serve as the primary point of contact for content updates on the corporate website, collaborating with the Digital and website team to revamp the site.
• Ensure regular hygiene updates and the generation of new content, aligning updates with the communication calendar for timely banner changes.
• Act as the principal content contributor for the Thought Leadership section, working closely with the Corporate Communication team to produce original and repurposed content.
• Collaborate with business teams to gather data and information for thought leadership articles.

Impact Reporting and Special Initiatives

• Generate monthly, quarterly, and annual impact reports, measuring engagement and lead generation through the Thought Leadership section.
• Develop Integrated Report content in coordination with the ESG Head and other stakeholders .

Team Management & Succession Planning

• Manage and develop staff, including performance management, training, and career development.
• Create and maintain a robust talent pipeline to ensure succession planning (1:2 ratio).

Sustainability

• Oversee corporate governance within the assigned region, ensuring alignment with organizational principles, policies, and regulations.
• Promote judicious use of natural resources and adhere to the organization's environment, health, and safety policies, objectives, and guidelines.
• Drive the organization's sustainability initiatives, working towards achieving established targets.

Anti Bribery Management Systems (ABMS)

• Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.

a. Understanding of ethical standards and the importance of integrity in business practices.

b. Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.

Education

• Graduate/Postgraduate/master's degree or global equivalent in Communications, Marketing, or a related field.

Experience & Key Requirements

• 12–15 years of relevant experience in Public Relations and Corporate Communications.
• Preferably from a travel, tourism, hospitality, aviation, or related service industry background.
• Strong relationships and established connections with trade and relevant media.
• Excellent written communication skills, with hands-on experience developing newsletters, internal magazines, articles, and other corporate communication content.
• Proven experience managing external communications, including media/PR activities and stakeholder communication.
• Experience in CSR communications and initiatives would be preferred.