Senior Graphic Designer

About the Company

Digital Matrix Innovations is a creative content and marketing agency based in Jail Road, Tilak Nagar, New Delhi.

We work with brands across social media, branding, content, performance marketing, creative campaigns, advertising, video, and digital growth.

We are building a team of creators, designers, strategists, and creative thinkers, not just employees who complete assigned tasks.

We want people who have strong technical skills, but also strong visual taste, creative judgement, curiosity, and ownership.

As the company grows, we want the people working with us to grow with it, creatively, professionally, and financially.

About the Role

We are looking for a Senior Graphic Designer who can create visually strong, thoughtful, and brand-led design work across multiple clients and categories.

This role is not just about knowing Photoshop or Illustrator.

We are looking for someone who understands why a design works, typography, hierarchy, colour, spacing, composition, brand tonality, visual storytelling, and overall creative direction.

You should be able to take a basic brief and turn it into something that feels polished, intentional, and visually strong.

Key Responsibilities

• Create high-quality social media creatives, ad creatives, campaign visuals, branding assets, presentations, brochures, website graphics, and marketing collateral.
• Develop logo concepts, brand identities, visual systems, typography directions, and brand guidelines.
• Translate creative briefs and campaign ideas into strong visual concepts.
• Work across multiple brands with different visual styles and tonalities.
• Maintain consistency in typography, colours, layout, imagery, and overall brand language.
• Create visual directions and moodboards for new campaigns and brands.
• Work closely with creative strategists, content strategists, video editors, social media managers, performance marketers, and creators.
• Review and improve design output before it is presented to clients.
• Guide junior designers and provide creative feedback when required.
• Handle multiple client projects, deadlines, and revisions simultaneously.
• Adapt designs for different digital formats, ad sizes, social platforms, and print requirements.
• Contribute ideas during brainstorming and campaign planning sessions.

Creative Expectations

We are specifically looking for someone with strong visual taste and design maturity.

You should understand:

• Typography and font pairing
• Visual hierarchy
• Colour theory
• Composition and balance
• Grid systems
• Negative space
• Brand tonality
• Image treatment
• Product presentation
• Shadow, lighting, and depth
• Editorial-style layouts
• Social media and advertising design
• Logo and identity design

The final design should be able to communicate the idea without needing a long explanation.

Creator Mindset

We want someone who thinks like a creator and visual storyteller, not only a production designer.

You should:

• Actively follow design trends, brands, campaigns, fashion, culture, and visual references.
• Regularly study good design and understand why it works.
• Bring references and ideas to the table.
• Be comfortable challenging weak visual directions and suggesting better ones.
• Experiment with new tools, AI-assisted workflows, and creative techniques.
• Understand how design should adapt across different platforms and audiences.
• Care about the final output, not just completing the task.

Required Skills

• Strong hands-on knowledge of Adobe Photoshop.
• Strong hands-on knowledge of Adobe Illustrator.
• Strong understanding of typography, font pairing, spacing, hierarchy, composition, colour, and branding.
• Good experience in logo design and brand identity development.
• Strong understanding of social media and advertising creatives.
• Working knowledge of Figma.
• Good knowledge of Canva, especially for collaborative social media workflows.
• Knowledge of Adobe InDesign will be preferred.
• Basic knowledge of After Effects, motion graphics, or video editing will be an advantage.
• Knowledge of 3D tools, Blender, Cinema 4D, or similar software will be an additional advantage.
• Familiarity with AI creative tools such as Adobe Firefly, Midjourney, ChatGPT, or similar platforms will be useful.
• Strong attention to detail and ability to maintain consistency across multiple assets.

Experience

• 3–5 years of relevant professional graphic design experience.
• Experience in a creative, advertising, digital, or marketing agency will be strongly preferred.
• Candidates should have experience handling multiple brands simultaneously.
• Strong experience in branding, social media, campaigns, typography, and visual communication is preferred.

Portfolio Requirement

A strong portfolio is mandatory.

We would especially like to see:

• Logo design
• Brand identity projects
• Social media campaigns
• Advertising creatives
• Typography-led work
• Campaign key visuals
• Presentation or editorial design
• Packaging or print design
• Website/digital design
• Any motion graphics or 3D work, if applicable

Candidates should be able to explain what they personally contributed to each project.

Job Details

• Position: Senior Graphic Designer
• Company: Digital Matrix Innovations
• Location: Jail Road, Tilak Nagar, New Delhi
• Work Mode: Work from Office
• Working Days: Monday to Saturday
• Working Hours: 10:00 AM to 6:00 PM
• Employment Type: Full-time
• Experience: 3–5 years
• Joining: Immediate or short notice period preferred

Who This Role Is For

We are not looking for someone who simply knows design software or creates template-based posts.

We want someone who can look at a brand and think:

• What should this brand visually feel like?
• Is the typography right?
• Does the layout have enough breathing room?
• Is the hierarchy clear?
• Does this feel premium, youthful, bold, corporate, or luxury as intended?
• Does the creative look like it belongs to this brand?
• Can this visual become part of a larger campaign or identity?

We are looking for a designer with strong taste, creative judgement, ownership, and the ability to turn ideas into visually memorable work.

Pay: ₹40,000.00 - ₹55,000.00 per month

Application Question(s):

• How many years of professional experience do you have in graphic design, branding, or visual communication?
• Please share your portfolio / Behance / Drive link and 3–5 projects you consider your strongest.
• Which tools do you use hands-on? Please mention your proficiency in Adobe Photoshop, Illustrator, Figma, Canva, InDesign, After Effects, or any other relevant tools.
• Have you worked on logo design, complete brand identity systems, typography-led design, social media campaigns, ad creatives, or campaign key visuals? Please briefly mention the type of projects you have handled.
• How comfortable are you with typography, font pairing, visual hierarchy, colour theory, composition, spacing, grids, brand tonality, and image treatment?
• Have you worked with multiple brands or a larger creative/marketing team simultaneously? If yes, please briefly describe your role.
• Apart from graphic design, do you have any additional creative skills such as motion graphics, video editing, animation, 3D design, UI/UX, photography, or AI-assisted creative workflows?
• What is your current/last salary or CTC, and what is your expected salary?
• What is your notice period / earliest joining date?
• Which system do you prefer for design work: Windows or Mac?
• Do you have your own laptop that you can bring to the office and use for work, if required?
• Are you comfortable working from office at Jail Road, Tilak Nagar, Monday to Saturday, 10 AM–6 PM?
• If shortlisted, are you comfortable completing a practical branding and social media design assessment as part of the selection process?

Work Location: In person