Senior Growth & Analytics Specialist

At Mikrogrup, now TeamSystem Türkiye, we believe in the power of collaboration. As our organization continues to grow and evolve, we’re looking for a Senior Growth & Analytics Specialist who takes initiative with confidence, leads with passion, and thrives on turning data into actionable insights.

#mikrogrupseninlegüzel

Who are we?

Mikrogrup is now TeamSystem Türkiye

With nearly 40 years of experience, strong local expertise, and leading brands such as Mikro Yazılım, Zirve Yazılım, and Paraşüt, we develop accounting and business software solutions that address the evolving needs of SMEs and accounting professionals.

In 2022, we brought our brands together under the Mikrogrup umbrella, transforming into a group platform. As one of Türkiye’s fast-growing business software groups, we expanded our portfolio to include Shopside, e-Mükellef, Nef Solution, Bizim Hesap, and DİA. Today, we serve businesses and accounting professionals across more than 40 industries, working with over 450 business partners and a team of nearly 750 employees.

Our strategic partnership with TeamSystem, which began in 2023, has evolved into full membership of the TeamSystem Group. We are now continuing our journey as TeamSystem Türkiye.

We combine our customer-centric approach, experienced teams, extensive partner ecosystem, and established products with TeamSystem’s international technology expertise, resources, and innovative focus on AI and automation.

The expertise and dedication we bring together remain our greatest strengths as we move forward as TeamSystem Türkiye.

Our values

Our values shape the way we work and guide us toward our shared goals.

Innovation

Curiosity inspires us to take action. Questioning, experimenting, learning from mistakes, and finding better solutions are all part of how we work. We see change as an opportunity and navigate it together.

Entrepreneurship

We take ownership of what we do. We put customers at the center, keep the bigger picture in mind, and align around shared goals. We move forward together, leaving no one behind.

Inclusivity

Every voice matter, and every idea deserves a safe space to be heard. We believe that bringing together different perspectives, experiences, and talents allows us to unlock our full potential.

Continuous development, ethical conduct, and teamwork are at the heart of our success.

What are we looking for?

• Growth & Digital Analytics: Ability to analyze paid, organic, and CRM channels together and generate growth insights using funnel, conversion, retention, cohort, and LTV metrics.
• Data & Analytics: Strong knowledge of GA4, GTM, BigQuery, and SQL, with the ability to translate data into business outcomes and actionable recommendations.
• CRM & Customer Journey: Ability to connect Salesforce data with marketing and website data to analyze the end-to-end lead-to-sale journey.
• Segmentation & Activation : Experience building meaningful customer segments based on behavioral and commercial data and activating them across CRM and advertising platforms.
• CRO & UX Analytics : Ability to analyze user behavior, identify conversion opportunities, and support UX improvements and A/B testing initiatives with data-driven insights.
• Dashboards & Insights : Experience building clear, actionable dashboards using Looker Studio or Qlik and generating strategic insights beyond standard reporting.
• Data & Automation: Ability to collaborate with software teams on events, data layers, and integrations, and automate data and reporting processes using tools such as Python, Apps Script, or Zapier.
• Agency Management : Ability to manage performance marketing, SEO, and analytics agencies using KPI-driven and data-focused approaches.
• Execution & Ownership : Ability to turn analysis and strategy into action and ensure that reporting, segmentation, automation, and measurement solutions work effectively in practice.

Key responsibilities

• Measure and optimize the customer journey and funnel, from the first prospect interaction through to conversion.
• Analyze paid, organic, and CRM channel performance and deliver regular growth insights.
• Identify growth opportunities through cohort, retention, LTV, CAC, and conversion analyses.
• Contribute to improving data flows and data quality across Salesforce, GA4, BigQuery, and advertising platforms.
• Build behavioral and commercial customer segments and enable their activation across CRM and marketing channels.
• Develop dashboards and reporting infrastructure to support data-driven decision-making across management and teams.
• Analyze website user behavior and provide data-driven input for CRO, UX/UI, and A/B testing initiatives.
• Coordinate measurement, event tracking, data layer, and integration requirements with software teams.
• Manage performance marketing, SEO, and analytics agencies with a focus on KPIs and data quality.
• Improve efficiency by automating recurring data, reporting, and integration processes.

Technical skills

• GA4
• Google Tag Manager (GTM)
• BigQuery
• SQL
• Salesforce / CRM Analytics
• Dashboarding & Data Visualization
• Looker Studio / Qlik
• Hotjar or similar UX analytics tools
• Python or Apps Script
• Zapier or similar automation tools
• Server-Side GTM
• Familiarity with AEO/GEO and emerging search trends

What do we offer?

• The opportunity to work with an innovative, energetic, and supportive team at the forefront of the technology industry.
• A hybrid working model that supports work-life balance.
• A respectful and inclusive workplace that embraces different cultures, with a workforce comprising 54% women and 46% men.
• A comprehensive and continuously evolving benefits package , with offerings tailored to our team members.
• Access to our Academy, featuring more than 8,000 learning and development resources , available 24/7, including on mobile devices.
• Your well-being matters at TeamSystem Türkiye. We offer birthday leave, health insurance, and wellness support.
• Regular Happy Hours that bring us together and help us stay connected in a hybrid working environment.

We can’t wait to receive your application! After reviewing all applications, we’ll move forward with the interview process. We look forward to welcoming you to our team!