Senior GTM Lead

Who you are

• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking
• Experience in Go-To-Market, Business Development, Sales, or Consulting
• Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

What the job involves

• This is an individual contributor role embedded within the Twitch Go-to-Market (GTM) team who will focus on Insights and Measurement
• You will work extensively with the Twitch sales specialists, GTM leads, product and ad-tech teams to develop and deliver insights that directly fuel revenue growth
• This is not a backend role
• You will actively participate in customer meetings as the subject matter expert on Twitch audience insights & measurement, and leverage Amazon's rich array of insights and measurement solutions - combined with Twitch-native data - to deliver media strategies that position Twitch as an essential part of the advertising mix
• Build the Twitch insights playbook from scratch: Develop a scalable library of Twitch audience insights, competitive benchmarks and measurement case studies that the sales team can deploy across pitches, QBRs and strategic conversations
• Equip the sales team to sell with confidence: Translate complex Twitch audience data (viewership, engagement, demographics, content affinities) into clear, compelling narratives that articulate the unique and incremental value of Twitch to advertisers
• Establish and advance senior-level relationships: Build relationships with senior marketing decision makers (e.g. Senior Director, C-level) by positioning yourself as the go-to expert on Twitch audience intelligence and at least one advanced analytical area of advertising
• Generate data-driven insights: Leverage Amazon's proprietary data, Twitch-native signals, third-party research and ad measurement solutions to generate actionable insights that prove the impact of advertising on Twitch
• Develop Twitch measurement expertise: Develop expertise in Twitch-specific metrics and Amazon's proprietary measurement tools, working to constantly evolve how we analyse and communicate the value of Twitch audiences to advertisers
• Directly support revenue growth: Partner with GTM and sales leadership to identify the highest-impact insight gaps, prioritise your roadmap accordingly, and measure your work against pipeline and revenue outcomes
• Advocate for data-driven decision-making: Guide advertisers to implement recommended solutions, with a particular focus on demonstrating Twitch's role in full-funnel and cross-platform strategies
• Influence product and go-to-market strategy: Write internal documents with strategic recommendations that influence the direction of Twitch advertising products, measurement capabilities and go-to-market working mechanisms with internal stakeholders
• Scale your analyses: Actively scale your analyses to other categories or locales through AI-native solutions
• No two days at Amazon are the same. You will have the flexibility to work with your stakeholders and define a book of business that will maximise your impact on Twitch revenue. On any given day, you might find yourself:
• Building a bespoke audience profile to help a seller win a competitive brief in colaboration with our Audience&Insights organization
• Presenting Twitch viewership insights at a sales-led event or advertiser summit
• Partnering with the GTM team to shape the narrative for a tentpole moment like TwitchCon
• Running an intricate analysis to influence a key advertiser decision
• Working with the product/engineering team to pilot a new measurement solution tailored to live-streaming environments
• Collaborating with the A&I team to bring methodological rigour to a Twitch-specific research project