Senior HR Executive

About the role

We're hiring our first dedicated People & Culture lead. You won't be doing payroll alone — you will build the entire system that lets us 10x our team without breaking culture. From hiring A-player IT and Sales talent, to designing commission structures that reward winners, to running training that turns juniors into killers, to building the rituals that make people say they are proud to work at BrandWriter — you own the people side of how we hit $100M. Reports directly to the Founder/CEO. Clear 12–18 month path to Head of People.

Key responsibilities

1.Talent Acquisition (Core)

• Own end-to-end hiring for IT (Fullstack, Tech Lead, AI/LLM engineers), Sales (B2B SaaS), and Marketing/Content
• Design JDs, talent personas, structured interviews, scorecards, reference-check frameworks
• Own KPIs: time-to-hire ≤ 45 days, quality-of-hire, 90-day retention ≥ 90%

2.Training, Coaching & Employee Development

• You can stand on stage, run workshops, and coach 1-on-1 — not an admin who outsources training to vendors
• Build 30/60/90-day onboarding playbooks — no one gets dropped into deep water
• Design training roadmaps: Sales (ramp-up), Tech (craft depth), Content (output quality)
• Every training must translate to measurable behavior change, not just attendance

3.Compensation, Commission & Employee Rewards

• Manage monthly payroll, EPF/SOCSO/EIS, claims (medical/transport/reimbursement)
• Design multi-tier Sales commission structures — reward winners, motivate mid-performers
• Design employee recognition programs: monthly MVP, quarterly awards, peer-to-peer kudos, values-based bonuses
• Salary benchmarking + salary bands

4.Culture Building, Team Cohesion & Values Evangelism (Core)

• Actively embed 信任为本 · 效果第一 into every ritual, communication, decision — not just words on a wall
• Design team-building activities, all-hands meetings, monthly recognition rituals, quarterly off-sites — make people feel『I belong here』
• Handle difficult conversations early, fairly, transparently
• Drive internal communication that actually gets read
• Build employer brand (LinkedIn, Glassdoor, careers page) — make people proud to work here

5.Retention & Employee Engagement (Measurable)

• Own retention KPI: ≥ 90% at 12 months, ≥ 75% at 24 months
• Run quarterly eNPS surveys, act on every signal, close the loop
• Stay interviews (not just exit interviews) — catch flight risks 3 months before they leave
• Design career progression frameworks so every employee sees their next 24 months here

6.Performance Management

• Set up + run quarterly KPI/OKR review cadence
• Manage PIPs, underperformance cases, exit decisions — fairly and defensibly
• Maintain HR analytics dashboard: attrition, eNPS, time-to-hire, cost-per-hire, Sales ramp-up time

7.HR Operations & Compliance

• Employment contracts, Employee Handbook, leave/medical/claim policies
• Full compliance: Malaysia Employment Act, EPF, SOCSO, EIS
• IP assignment, NDA, non-compete frameworks — critical for an AI/SaaS company
• HRIS / HR tech stack selection (BambooHR, Deel, Justlogin, or similar)

8.Strategic People Planning & Founder Time Shield

• 12-month workforce planning aligned with growth targets and product roadmap
• Build the talent system: persona-based hiring, role-fit matching, succession planning
• Act as 『Founder Time Shield』 — handle 80% of people issues so the founder stays focused on growth

About you

• 4–5 years HR experience, including 2+ years hands-on hiring for Tech and/or Sales roles
• Proven track record: personally hired 10+ IT or Sales people who stayed past 12 months
• Proven retention track record — ideally drove a team's 12-month retention to 85%+ before
• Strong training & coaching skills — you've designed curriculum, run workshops, coached 1-on-1
• Demonstrated culture-building experience — you've designed team rituals, recognition programs, all-hands
• Multi-tier commission / employee rewards design experience (B2B SaaS or revenue-driven business preferred)
• Fluent in English AND Mandarin Chinese (both required)
• Hands-on mastery of Malaysia Employment Act, EPF, SOCSO, EIS
• Comfortable with HR tech, ATS, LinkedIn Recruiter, HR analytics
• Bachelor's degree in HR / Business / Psychology or equivalent practical experience