Senior Lead Analyst

Roles & ResponsibilitiesSpeed to market: campaign build-to-launch turnaround against agreed SLAs, including fast-turn ad hoc promos and time-sensitive dunning/decline sequences.
Accuracy: error-free execution against calendar specifications (offer terms, pricing, targeting, timing, naming, journey step logic).
QA pass: percentage of assets cleared on first QA review vs. requiring rework.
Convention adherence: 100% compliance with naming, tagging, and workflow standards across Braze and Dispatch.
Throughput: volume of campaigns/journeys executed per cycle relative to acquisition/retention calendar demand.
Journey integrity: dunning, decline, and retention email journeys fire correctly against call center and direct mailer touchpoints with no sequencing gaps or duplicate/conflicting sends.
Dispatch adoption: percentage of eligible ad hoc/promo campaigns executed through Dispatch vs. manual build, once tool is in production.
Governance & Guardrails
This role operates inside a controlled system, not an open mandate. The specialist:
Executes within existing Braze/Amplitude configurations, templates, and automation workflows, and within Dispatch once live for eligible ad hoc/promo use cases.
Cannot launch any asset without completing the team''s QA and approval workflow. Approvers to be identified to the Specialist upon onboarding.
Cannot deviate from established naming conventions, segmentation definitions, offer/pricing terms, or targeting logic without explicit approval.
Cannot modify retention journey sequencing or call center/direct mailer coordination logic these remain owned by the consumer revenue team and are executed, not redesigned, by the specialist unless specifically scoped.
Escalates ambiguous requirements, conflicting offer terms, or journey sequencing questions rather than interpreting them independently.
Educational RequirementGraduate
Preferred SkillsDigital Business
Service LineBPO Service Line