Senior Manager / AVP

**Job Description – Sr Manager / Level 2 Manager (Bancassurance) – ICICI Bank Channel

Position: Level 2 Manager – Bancassurance (ICICI Bank Channel)
Company: ICICI Prudential Life Insurance Co. Ltd.
Department: Bancassurance
Reporting To:Zonal Head
Location: Mumbai -

Role Purpose

The Level 2 Manager is responsible for driving life insurance business through the ICICI Bank Bancassurance channel by leading a two-tier distribution team. The role focuses on achieving business targets, ensuring high-quality business acquisition, improving policy persistency, developing frontline teams, and maintaining superior customer service and compliance standards.

Key Responsibilities1. Business Growth & Sales

• Drive life insurance sales through the assigned ICICI Bank branches.
• Achieve monthly, quarterly, and annual business targets.
• Identify new business opportunities and maximize penetration within existing customer segments.
• Ensure effective sales planning and execution across allocated geography.
• Build strong relationships with Branch Managers and key bank stakeholders to generate consistent business.

2. Team Management & Development

• Lead and manage a two-level team structure comprising Cluster Managers/Relationship Managers and frontline sales teams.
• Recruit, onboard, coach, and develop team members to improve productivity.
• Conduct regular performance reviews, field coaching, and sales mentoring.
• Build succession plans and develop future leaders within the team.
• Drive employee engagement and retention initiatives.

3. Business Quality & Risk Management

• Ensure high-quality business acquisition by maintaining company-defined quality benchmarks.

• Monitor and improve:

• Policy Persistency

• Cheque Bounce Ratio

• Free Look Cancellation Ratio

• Proposal Quality

• Customer Documentation Accuracy

• Minimize policy lapses through proactive customer engagement and quality selling practices.

• Ensure adherence to regulatory, compliance, and audit requirements.

4. Performance Management

• Monitor daily business performance and productivity metrics.
• Review branch-wise and employee-wise KPIs.
• Analyze sales trends and implement corrective action plans.
• Drive productivity improvements through regular business reviews and action tracking.
• Ensure timely reporting and MIS submissions.

5. Relationship Management

• Strengthen partnerships with ICICI Bank leadership across assigned branches.
• Conduct joint business planning with bank officials.
• Support bank teams through product training and sales enablement.
• Resolve service-related issues promptly to enhance customer and partner experience.

6. Customer Experience

• Promote need-based financial solutions and ethical selling practices.
• Ensure a seamless customer onboarding experience.
• Maintain high customer satisfaction by delivering superior service standards.
• Address customer concerns in coordination with internal support teams.

Key Performance Indicators (KPIs)Business Metrics

• New Business Premium (NBP)
• Annualized Premium Equivalent (APE)
• Number of Policies Issued
• Case Size
• Cross-sell Ratio
• Branch Activation

Quality Metrics

• Policy Persistency
• Cheque Bounce Percentage
• Free Look Cancellation Ratio
• Proposal Acceptance Rate
• Documentation Quality
• Customer Complaint Ratio

Team Metrics

• Team Productivity
• Individual Target Achievement
• Employee Retention
• Training Completion
• Successor Development
• Performance Improvement of Low Performers

Relationship Metrics

• ICICI Bank Branch Engagement Score
• Joint Business Activities Conducted
• Branch Manager Satisfaction
• Business Contribution per Branch

Desired Candidate ProfileEducation

• MBA/PGDM (Premium B School ).

Experience

• 3–8 years of experience in Life Insurance, Bancassurance, or Banking Sales.
• Minimum 1–3 years of experience in team handling.
• Proven track record of consistently achieving sales targets.

Skills & Competencies

• Strong leadership and people management skills.
• Sales planning and execution.
• Relationship management with banking partners.
• Analytical and problem-solving ability.
• Business quality management.
• Coaching and mentoring capabilities.
• Excellent communication and negotiation skills.
• Strong understanding of life insurance products and IRDAI regulations.
• Proficiency in MS Excel, PowerPoint, and CRM systems.

Behavioural Competencies

• Customer First
• Result Orientation
• Ownership & Accountability
• Team Leadership
• Collaboration & Influencing
• Integrity & Compliance
• Strategic Thinking
• Decision Making
• Execution Excellence
• Continuous Learning**