Senior Manager

Develop and execute the overall digital marketing strategy aligned with brand and business objectives.

Conceptualise and execute digital-first brand campaigns, leveraging relevant platforms, formats, content and consumer behaviours.

Develop the digital amplification strategy for larger integrated brand campaigns to maximise reach, engagement and impact.

Collaborate closely with MarComm team to ensure consistency and integration of communication across consumer touchpoints.

Identify emerging digital platforms, formats and opportunities relevant to the brand.

Own the brand website and ensure it remains current, engaging, user-friendly and aligned with brand guidelines.

Drive qualified traffic to the website through paid, organic, social, search and campaign-led initiatives.

Continuously improve website journeys, landing pages and conversion funnels based on analytics and consumer behaviour.

Track key website metrics including traffic, engagement, sources, user journeys and conversions.

Drive a consistent pipeline of high-quality digital leads at an efficient cost through performance marketing campaigns.

Improve campaign ROI by optimising CPQL, lead quality, conversion rates, targeting and channel mix.

Establish clear measurement and reporting across the lead funnel, from lead generation to final conversion.

Improve lead-to-conversion rates by partnering with Sales to strengthen lead follow-up, tracking and closure mechanisms.

Build an integrated digital lead-management ecosystem by connecting lead sources with internal portals, CRM and lead-management systems.

Ensure effective lead capture, routing and tracking, with clear visibility of lead status and conversion across the funnel.

Identify and address funnel leakages and bottlenecks to continuously improve lead quality and conversion.

Own the brands organic search and digital discoverability strategy across SEO, GEO and AEO.

Improve visibility across traditional search engines as well as AI-powered and conversational discovery platforms.

Work with content, website and agency teams on technical SEO, content optimisation, keyword strategy and structured content.

Track search visibility, organic traffic, rankings and emerging AI-search metrics.