Senior Manager

Business Development & Client Acquisition

• Identify and target potential clients including schools, colleges, universities, EdTech platforms, and coaching institutes across assigned territories.

• Conduct thorough market research to map the right decision-makers and key contacts within target institutions.

• Execute outreach through cold calls, emails, LinkedIn, and networking events to generate and qualify leads.

• Schedule and conduct client meetings, presentations, and pitches to introduce and position the agency's services.

• Develop compelling proposals and respond to RFPs in collaboration with the internal creative and strategy teams.

• Drive consistent new client acquisition and build a healthy sales pipeline at all times. Client Servicing & Retention

• Develop and maintain strong, long-term relationships with existing clients to ensure high satisfaction and loyalty.

• Act as the primary point of contact for clients managing expectations, resolving concerns proactively, and ensuring smooth delivery of services.

• Work closely with the technical and client servicing teams to ensure clients receive the best possible experience.

• Drive contract renewals and up-sell/cross-sell additional services to existing accounts to grow revenue.

• Monitor receivables and ensure timely collection of payments from clients. Digital Strategy & Client Advisory

• Leverage a solid understanding of digital marketing to advise clients on strategies best suited to their goals — admissions, brand awareness, enrolment growth, etc.

• Answer client questions on how digital interactions fit into their broader marketing and communication strategy.

• Provide clients with campaign performance reports and actionable insights on a regular basis.

• Stay updated on trends in digital marketing and the education sector to bring fresh, relevant ideas to clients.

• Position the agency as a trusted growth partner — not just a vendor — by connecting digital strategy to the client's larger business objectives. AI-Enabled Prospecting & Pipeline Management

• Use AI and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, Clay, HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity, and similar) to research faster, personalise outreach, and build more intelligent pipelines.

• Apply AI for account research, decision-maker mapping, prospect and competitor intelligence, pitch and meeting preparation, and proposal development.

• Maintain CRM discipline and use AI-assisted tools for pipeline prioritisation and follow-up.

• Focus on relevant, intelligent, and highly targeted outreach rather than mass emailing. Targets & Reporting

• Work on a quarterly target basis and ensure revenue goals are met consistently.

• Maintain accurate records of leads, opportunities, and pipeline status in CRM tools.

• Report regularly to the Sales Head on territory performance, deal progress, and market insights.