Senior Manager Consumer Intelligence Solutions

Career Level Experienced Professional

Functions Marketing

Salary Range Competitive salary

Trade Marketing Careers

Our Trade Marketing teams work to bring a consistent branded experience to customers across the United States. We take on complex challenges and create solutions that are unrivaled by our competitors. You’ll also gain experience in brand positioning, consumer dialogue, account classification, strategy planning, and market tracking. Trade Marketing engages customers and consumers about Reynolds’ full portfolio of products, key strategic initiatives and our transformative journey of Building A Better Tomorrow™.

Senior Manager Consumer Intelligence Solutions

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Consumer Intelligence Solutions in Winston-Salem, NC.

The Senior Manager Consumer Intelligence Solutions is responsible for transforming consumer intelligence assets into scalable business solutions that improve accessibility, usability, and adoption of consumer data. This role serves as the subject matter expert on consumer data structures, reporting requirements, and business use cases, ensuring consumer data is delivered in ways that enable meaningful decision-making across the organization.

Your key responsibilities will include:

• Partner with stakeholders to understand business needs and translate them into scalable reporting, measurement, and intelligence solutions
• Design and evolve scorecards, dashboards, reporting frameworks, and recurring deliverables that improve business decision making
• Define data structures, business rules, and reporting requirements that enable effective use of data resources
• Partner with research suppliers to ensure consumer data is delivered in formats that support flexible reporting, analysis, and future business needs
• Collaborate with IDT, Global Insights, and technology partners to integrate consumer data into enterprise tools and platforms
• Identify opportunities to improve accessibility, automate reporting processes, and increase efficiency across the consumer intelligence ecosystem.
• Evaluate and implement emerging technologies, AI-enabled capabilities, and new data sources to address evolving business needs.
• Lead and prioritize work for third party vendor resources supporting recurring analysis, reporting & scorecards
• Drive adoption, training, governance, and continuous improvement of consumer intelligence solutions across the organization.

What are we looking for?

• Bachelor's Degree or equivalent experience.

• 3+ years in Consumer Insights, Market Research, Consumer Intelligence, Analytics, or a related field. CPG experience preferred.

• Demonstrated critical thinking and problem-solving skills, with the ability to simplify complex information and identify practical solutions.

• Ability to understand how research design, data structures, KPIs and reporting outputs connect to one another.

• Demonstrated experience in effectively working cross-functionally and influencing a broad set of stakeholders

• Strong stakeholder management skills with experience working across functions, vendors, and external partners

• Excellent communication skills with the ability to explain complex concepts in simple, business-friendly terms.

• Strong verbal/written communication, data visualization and presentations skills

• Experience with reporting platforms (Power BI, Tableau, Qualtrics, etc); Proficient in Microsoft Excel and PowerPoint

• Dashboard development (Power BI/Tableau) experience preferred.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email [email protected].

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Our Values

At Reynolds, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape Reynolds' legacy with confidence and purpose.

• Truly inclusive
• Do the right thing
• Love for our consumer
• Passion to win
• Empowered through trust
• Stronger together

Why Reynolds?

In the U.S., where innovation and resilience drive our workforce, Tomorrow Can’t Wait at Reynolds reinforces our commitment to empowering employees to grow, thrive, and make an impact. It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

Care

We genuinely care. We want our people to succeed. From tailored benefits to flexible working, we look after our people across the world. Creating an environment where everyone can be their unique selves, value different perspectives and celebrate success together. Because when people feel they truly belong, amazing happens.

Growth

We embrace growth. Empowering our people with resources to learn and develop. As a truly global business, the scale and scope of opportunity is boundless. Giving them the platform to grasp opportunities to succeed in BAT and their careers. Enabling them to maximize their potential working alongside the brightest minds, collaborating across continents. The potential for success is as limitless as your ambition.

Transformation

We're on a journey to alter the course of the industry and build a smokeless world. With substantial investments every year to drive innovation, to reduce harm and increase sustainability. Moving us closer to our goal. To get there, we need go-getters, problem-solvers, change-drivers. No matter your role, your work will fuel our progress. Seizing every opportunity, you'll push yourself to make positive changes that will impact the world for generations to come.

Take Control of Your Future with Reynolds

At Reynolds, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organization.

Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.

Join us at Reynolds, where purpose meets possibility, and your career story unfolds.

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously

designed reward and benefits package are shaped to acknowledge your contributions and to magnify

your impact. As you grow, so do we.

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Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.