Senior Manager, Copy Writing

Core Responsibility :

1 - Brand Voice & Narrative Development

Define and champion Chow Tai Fook's brand voice across all consumer touch points, ensuring consistency with the strategic direction set by the Global Creative Director and the Creative Director. Craft compelling, emotionally resonant narratives that articulate the brand's heritage, craftsmanship, and aesthetic sensibility. Elevate product storytelling from simple descriptions to evocative tales of artistry, emotion, and cultural significance. Act as the guardian of the brand's linguistic identity, maintaining a tone that is refined, authentic, and distinctively Chow Tai Fook.

2 - Creative Concepting & Idealization

Partner with the Creative Director during the initial brainstorming phase to develop big, original ideas that drive campaigns forward. Translate abstract brand strategies into powerful creative concepts, taglines, and campaign platforms that capture attention and spark conversation. Contribute a deep understanding of cultural and linguistic nuances to ensure all messaging resonates meaningfully with Chinese consumers while maintaining global brand coherence. Create compelling narrative frameworks (storyboards, script outlines, mood copy) that clearly communicate the creative vision to internal stakeholders and external partners.

3 - Copy writing & Content Production

* Brand & Product Storytelling: Develop product narratives, collection stories, brand manifestos, and heritage content that weave together the brand's history, craftsmanship, and cultural relevance.

* Retail & Events: Oversee copy for in-store displays, window installations, event collateral, and experiential activation that enhance the luxury retail experience.

* PR & Editorial: Oversee press releases, brand books, and other high-level communications that project the brand's authority and vision to external audiences.

4 - Collaboration with Production & External Partners

Work closely with the Project Manager, Art Buyer, and external production partners (directors, scriptwriters, content creators) to ensure all scripted and narrated content aligns with the creative direction and project specifications. Provide clear, detailed briefs and constructive feedback to external copywriters, translators, and content agencies to ensure their output meets the brand's quality standards. When necessary, travel to shoot locations within China and overseas to oversee on-set script adherence and provide real-time copy adjustments.

5 - Quality Control & Linguistic Consistency

Serve as the final quality checkpoint for all written deliverables, ensuring every piece of copy is error-free, on-brand, and tonally consistent. Maintain and help evolve the brand's copy guidelines, voice playbooks, and terminology libraries, ensuring all internal teams and external partners have access to up-to-date reference materials. Proactively flag any inconsistencies or opportunities to strengthen the brand's narrative impact. Oversee the translation and localization of global campaigns into Chinese, ensuring cultural relevance and linguistic elegance.

6 - Cross-functional Duties

* Collaboration: Participate in cross-functional discussions with marketing, e-commerce, retail, product, and legal teams to ensure all copy meets brand identity.

* Team Culture: Foster a collaborative, supportive, and intellectually curious studio environment. Share industry insights, cultural observations, writing inspiration, and new storytelling techniques with the broader team. Purpose of the Role

* To bring the Chow Tai Fook brand story to life through powerful, emotionally engaging words that resonate with luxury consumers and reinforce our position as a brand of refined aesthetic sensibility and compelling narrative.

* To ensure every verbal interaction with the brand—whether online, in-store, in film, or in print—feels cohesive, authentic, and deeply human.

* To act as a reliable, creative partner who can transform complex brand ideas into simple, beautiful, and culturally relevant language that drives both brand love and business results.

Requirements:

* Experience: Minimum of 7 years of professional copy writing experience, preferably within a premium/luxury brand, top-tier advertising agency, or fashion/beauty/lifestyle company. A strong portfolio showcasing excellence in campaign storytelling, digital content, and brand voice development is essential. Experience with jewelry, luxury goods, or heritage brands is a strong plus.

* Writing Mastery: Exceptional command of both Chinese and English, with the ability to write fluently, elegantly, and persuasively in both languages. A keen ear for tone, rhythm, and nuance. Ability to adapt the brand voice across different platforms, audiences, and formats—from poetic manifestos to punchy social captions.

* Conceptual Thinking: Ability to translate abstract brand strategies and visual concepts into powerful, memorable copy. A strong understanding of how words and images work together to create emotional impact.

* Cultural Fluency: Deep awareness of Chinese cultural nuances, consumer psychology, and linguistic trends, as well as a broad understanding of global art, fashion, and pop culture. Ability to craft messaging that feels locally relevant yet globally sophisticated.

* Organizational Skills: Disciplined approach to file management, version control, and meeting deadlines. Comfortable managing multiple projects simultaneously in a fast-paced environment. Proven ability to handle feedback cycles and revisions gracefully.

* Attitude: Flexible, curious, and open-minded. Brings contagious enthusiasm and a proactive, solution-oriented mindset. A good listener who takes feedback constructively and collaborates effectively with diverse teams.

* Language: Fluent in English and Mandarin (spoken and written) is essential. Cantonese is a plus.