Ladders
Senior Manager, Demand Generation
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
United States
Work mode:
Onsite
Published on:
31 August 2026
What they need
For our client, we are seeking a Senior Manager, Demand Generation to join the team of a leader in the Pharmaceuticals & Biotech space.
This is a high-impact marketing leadership role focused on building and scaling demand generation programs that support revenue growth. You will own the roadmap for multi-channel campaigns, partnering closely with Sales, Content, and Product Marketing to drive qualified pipeline and stronger engagement across the funnel. The ideal candidate brings a mix of strategic planning, hands-on execution, and analytical rigor to optimize performance, manage budget allocation, and improve campaign outcomes.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $110,000 – $130,000 annually
Responsibilities
- Own and define the demand generation roadmap aligned with revenue goals
- Plan and optimize multi-channel paid media campaigns
- Develop email nurture programs to engage prospects through the sales funnel
- Create and execute ABM strategies targeting key accounts with Sales
- Collaborate with Content and Product Marketing on campaign assets
- Monitor the demand generation budget and performance metrics
- Manage relationships with agencies to ensure quality and alignment with strategy
Qualifications
- 7+ years in demand generation or growth marketing, preferably in B2B SaaS
- Proven ability to scale demand generation programs with measurable results
- Hands-on experience with marketing automation and CRM tools, HubSpot preferred
- Deep understanding of paid media channels and optimization strategies
- Experience designing and executing Account-Based Marketing (ABM) initiatives
- Strong analytical skills for data interpretation and KPI tracking
- Excellent writing skills for B2B messaging and creative direction
Benefits
- Full medical, dental, and vision insurance
- Matching 401(k) plan
- Generous vacation policy/paid time off
- Parental leave
- Learning & development stipend
- Home office stipend
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
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