Senior Manager, Digital Creative

POSITION SUMMARY

The Senior Manager – Digital Creative owns the creative vision and quality bar for Solaire’s digital brand presence—website, social, email, paid digital, apps, and in-property digital touchpoints—operating at a creative director level to ensure every digital execution is distinctive, on-brand, and built for how audiences actually engage online.

The role sets digital creative direction across teams and channels and collaborates across Brand and Marketing departments to translate business priorities into premium digital creative.

Beyond direction-setting, the Senior Manager is a hands-on, art-based creative who can personally design, art direct, and execute high-bar digital work—and is fluent in using and adapting AI-assisted tools to elevate creative quality and production speed.

DUTIES AND RESPONSIBILITIES

• Digital Creative Vision and Direction

  • Define and evangelize the digital creative vision and design language across Solaire’s website, social, email, paid digital, and in-property digital touchpoints.
  • Translate brand and business strategy into a cohesive digital creative direction that scales consistently across channels and properties.
  • Set the creative bar for the digital team, personally reviewing and elevating work before it reaches senior management or goes live.

• Hands-On Creative Execution

  • Personally art direct and execute high-priority or flagship digital creative—design, layout, motion, and animation—rather than delegating exclusively to the team.
  • Set the standard for craft (typography, composition, motion, systems) through personal execution as much as through direction and critique.
  • Use and adapt AI-assisted design, editing, and animation tools to raise creative quality and speed up production across the digital creative function.

• Cross-Channel Digital Creative Development

  • Oversee creative development across websites, paid and organic social media, email, digital campaigns, and in-property digital screens, ensuring a consistent brand experience.
  • Partner with other creative leads to align social-first content with the broader digital creative system.
  • Identify opportunities to unify or repurpose creative assets efficiently across digital touchpoints without diluting channel-specific relevance.

• Creative Team Leadership and Development

  • Lead, mentor, and develop the digital creative bench, including the Manager – Social Creative, designers, and multimedia resources.
  • Set priorities, quality expectations, and growth paths for direct reports, building a culture of craft, speed, and accountability.
  • Manage and evaluate external agency and freelance partners engaged on digital creative work.

• Brand Governance and Quality Control

  • Serve as the senior gatekeeper for digital brand consistency, tone, and visual identity across all channels and campaigns.
  • Establish and maintain digital design systems, templates, and creative guidelines that scale across teams and agencies.
  • Ensure all digital creative complies with brand, legal, and responsible gaming standards before release.

• Performance-Driven Creative Optimization

  • Work with Digital Marketing and Analytics to evaluate how digital creative performs across channels, and translate
  • insights into sharper creative direction.
  • Champion testing and iteration of creative concepts, formats, and messaging to continuously improve digital performance.
  • Balance premium brand craft with performance accountability across paid and owned digital channels.

QUALIFICATIONS AND REQUIREMENTS

• 10–12+ years of experience in digital creative, advertising, brand design, or related fields, with 5+ years in Creative Director, Associate Creative Director, or equivalent senior creative leadership roles.
• Exceptional portfolio demonstrating art direction and hands-on execution across websites, social media, digital campaigns, email, motion, and other digital touchpoints.
• Strong art, design, or visual communication foundation, with advanced craft in layout, typography, motion, visual design, and design systems.
• Advanced proficiency in Adobe Creative Suite or equivalent, with the ability to integrate AI-assisted creative tools into design, editing, and animation workflows.
• Proven ability to define creative vision and visual language and translate it consistently across multiple digital channels.
• Strong design systems thinking, with experience developing and maintaining creative standards, guidelines, and scalable visual systems.
• Demonstrated experience leading, mentoring, and elevating creative teams, including creative managers, designers, and multimedia talent.
• Strong understanding of website, social, email, paid digital, and in-property digital creative requirements, with awareness of performance and conversion objectives.
• Proven ability to partner with senior stakeholders, present creative direction, and align multiple business units around a unified creative vision.
• Experience managing external agencies, freelancers, and creative partners at scale, including evaluation of creative quality and delivery.
• Strong ability to balance premium brand craft, creative innovation, and measurable digital performance objectives.
• Background in hospitality, entertainment, gaming, luxury, lifestyle, or premium consumer brands is preferred.