Senior Manager, GTM Digital Innovation

该职位来源于猎聘 Highlights：

• Innovative Go-to-market (GTM) Digital Capability Business Owner (e.g., Internet Hospital & AI Empowerment).
• Fit-for-purpose Digital Strategy and Operation Excellence to Solve Business Pain Points.
• Innovation Scouting to Empower Business.

Job Description：

• Strategy Development and Execution:
• Develop and execute a comprehensive strategy for Innovative Digital Capability aligned with the BU business objectives.
• Identify and evaluate new digital opportunities that can be leveraged to solve stakeholders' problems and drive business impact.
• Digital Capabilities Development:
• As business owner of innovative digital capabilities, e.g., Internet Hospital & AI, manage the capability build-up that meet customer needs and generate business impact.
• Work with cross function teams and external partners/vendors to ensure digital offerings are commercially viable and aligned with customer needs.
• Cross-Functional Collaboration:
• Work closely with BU, brand marketing, medical, IT and other teams to ensure digital solutions address business pain points and achieve cross function alignment.
• Facilitate the integration of innovative digital solutions into existing workflows and processes.
• Project Management:
• Oversee the planning, execution, and delivery of digital projects, ensuring they are on time, within scope, and meet quality standards.
• Manage budgets and resources effectively to maximize ROI on digital investments.
• Performance Measurement and Analytics:
• Establish key performance indicators (KPIs) to measure the success of digital initiatives against commercial goals.
• Utilize data analytics to inform decision-making and optimize digital strategies and operations.
• Innovation and Application:
• Stay informed about the latest trends in omni-channel marketing, innovative GTM, digital health, AI, and other relevant initiatives and technologies.
• Come up with ideas and proposals to apply the cutting-edge initiatives to solve business pain points.
• Compliance and Risk Management:
• Ensure all digital solutions comply with relevant regulations and industry standards.
• Identify and mitigate potential risks associated with digital offerings.

Job Requirements：

• Experience:
• 8+ years solid experience in pharma digital marketing, retail digital marketing or digital innovation for Hospital or Retail or EC Channel. - -
• Proven track record of developing and implementing innovative digital solutions that drive business impact.
• Education:
• Bachelor's degree in Business, Marketing, Data Analytics, Science or a related field.
• Master's degree or MBA in a relevant field is preferred.
• Skills:
• Strong commercial acumen and ability to translate digital opportunities into business impact.
• Strong cross-functional communication capabilities, leadership and influence power.
• Ability to communicate complex digital concepts effectively to non-technical stakeholders.
• Strong strategic planning and execution abilities; and solid project management experience.
• Solid analytical and data-driven decision-making abilities.
• Personal Attributes:
• A results-driven approach with a focus on achieving commercial targets.
• An innovative customer-centric mindset with a deep understanding of customer needs.
• A collaborative approach to working with BU, brand marketing, medical and IT teams to drive business success.
• High level of adaptability and resilience in a fast-paced, competitive environment.
• Language:
• Fluent English skills both in verbal and written.