Senior Manager - International Student Enrolment Office

About the role

The Director, International Student Enrolment is responsible for developing and executing the institution's international student recruitment and enrolment strategy to achieve sustainable growth in international student numbers, market presence, and revenue. The role provides strategic leadership across international student recruitment, market development, agent and partner management, marketing and promotional activities, student conversion, and enrolment operations. The Director will identify and develop high-potential international markets, establish strategic recruitment channels, and lead the team in delivering enrolment targets.

Key responsibilities

• Develop and execute international student recruitment strategies aligned with institutional enrolment and revenue targets
• Set and monitor recruitment targets by market, programme, intake and recruitment channel
• Identify new markets, opportunities, and strategies to drive sustainable international student growth
• Lead initiatives to improve conversion rates across the international student recruitment funnel
• Conduct market research, competitor analysis, and trend monitoring to identify growth opportunities
• Develop market-specific marketing and promotional strategies to strengthen institutional brand awareness and student recruitment
• Develop, manage and strengthen relationships with international education agents, schools and universities
• Oversee the international student recruitment funnel from enquiry and application through offer, visa/pass processing, payment and enrolment
• Lead and manage all recruitment activities targeted at the China market to support international student growth
• Take ownership of international enrolment and revenue targets and provide regular forecasts and performance records

Requirements:

• Minimum bachelor's degree in any field
• At least 10 years of experience in higher education / international student recruitment with proven responsibility for international enrolment targets, market development and team leadership
• International marketing and market development strategy expertise
• Recruitment agents' management experience
• Embassy and diplomatic mission networks knowledge
• Market research and competitive analysis skills
• CRM management capability
• Data analytics and enrolment forecasting skills
• Strategic planning, budgeting and resource management experience
• Strong communication, presentation, negotiation and cross-cultural relationship management skills
• Proficiency in Mandarin and English (written and spoken). Proficiency in Mandarin is preferred due to managing the China market.

All applications are treated strictly confidential. Only shortlisted candidates will be contacted.