Senior Manager of Market Growth & Operations

Who you are

• 7+ years of experience building and scaling operations, with direct ownership of frontline teams or service delivery
• Experience succeeding in an ambiguous, early-stage, or 0-to-10 environment—where growth requires experimentation, sound judgment, persistence, and a willingness to build without an existing playbook
• Experience managing people to measurable business results
• Ability to spend four to five days per week in the field
• Operational Horsepower & Execution: Thrives in a fast-changing environment, personally driving a high volume of work with organization and discipline. Solves problems hands-on in the moment, then builds scalable solutions
• Data Orientation & mindset: Uses data, dashboards and root-cause analysis to diagnose performance gaps and prioritize actions. Will do the math to understand the impact of potential actions
• People Leadership (Player-Coach): Leads frontline teams through coaching, accountability, and hands-on support—driving high performance through clarity, consistency, and modeling the work
• Mission & Motivation Fit: Genuine motivation for Honor’s mission and serving older adults; demonstrates resilience, empathy, and commitment to people-first care

What the job involves

• Home Instead’s Owned & Operated (O&O) business is where we build, test, and refine the future of home care. Our markets combine world-class operations, innovative technology, and compassionate service—and the lessons we learn help elevate care across the broader Home Instead network
• As Senior Manager, Market Growth & Operations, you will run and grow a Home Instead market. You will own its P&L, growth strategy, day-to-day performance, and local team—acting as both the business leader and the person who makes progress happen
• This is a highly hands-on, field-based role. You will personally build referral relationships, generate new business, lead the local operation, and solve problems as they arise. You will lead a multidisciplinary frontline team, help build the local talent bench, and set a high bar for performance, accountability, and client experience
• Your work will directly shape business results: growth, client engagement and retention, Care Professional retention, and quality. You will have the data and operating context to understand what is driving those outcomes—from P&L and territory analytics to referral strategy, workforce planning, and recruiting performance—and the ownership to act on what you find
• You will work in a lean, fast-moving environment with meaningful ownership and high visibility. Your market will be a proving ground for new approaches to care delivery and operations; you will test ideas in the field, refine repeatable playbooks, and feed what you learn back to Honor’s broader O&O business
• This is one of Honor’s most execution-intensive leadership roles. High performers will build the operating range and business judgment needed for broader multi-territory, regional, or cross-functional leadership opportunities
• Most importantly, this role sits at the intersection of business performance and meaningful human impact. You will lead a team that helps older adults remain safe, supported, and independent at home
• This role is hybrid, based in Culver City with 75%+ of your time spent in the field developing the market and driving new business
• Owning the territory P&L, priorities, and business performance
• Personally driving local business development: building healthcare and community partnerships, generating referrals, and owning the sales cycle from lead generation through conversion
• Leading day-to-day operations across client service, scheduling, and care delivery, with a focus on client experience and execution quality
• Managing and developing the local team, setting a high bar for ownership, performance, and accountability
• Using data and firsthand market knowledge to diagnose problems, prioritize action, and improve results
• Building the operating rhythms, reporting, and playbooks that make strong performance repeatable
• If successful, you will:
• Deliver sustainable growth in hours, revenue, and client retention
• Build a strong, self-generated referral pipeline and improve conversion through start of care
• Run a reliable, high-quality local operation
• Develop an accountable, capable territory team
• Improve how Honor operates by turning market insight and data into better playbooks

Benefits

• Remote-First Work Model
• Company Equity
• Comprehensive Benefits - Including Health, Mental Health, Dental, Vision, and Life Insurance for You and Your Family
• 401k Matching
• Generous Vacation Policy
• Corporate Giving & Volunteering Programs
• Paid Parental Leave