Senior Manager - Planning

PHD is a global media and marketing communications agency, driven by innovation and creativity. We deliver transformative growth by helping our clients outthink, outpace and outgrow their competition — with intelligence connected across a next generation network — that brings everything and everyone together.

Services : Media planning & buying; strategic planning; data analytics & technology consultants; social & content marketing; SEO; creative services including dynamic creative optimization.

As a Senior Planning Manager, you will be instrumental in leading the development and execution of comprehensive media plans across various platforms. You will leverage industry-leading tools and technologies to analyze market trends and audience insights, creating strategies that deliver impactful results. You will collaborate with clients and internal teams to ensure high-quality media planning and seamless execution, while also managing project timelines and objectives. In addition to supporting business growth, you will mentor junior team members, fostering a culture of excellence and continuous learning.

A Typical Day Will Include

• Providing high standard and quality service to our clients in understanding their requirements and needs.
• Work with the team to create media plans that integrate all aspects of media: TV, Print, Radio, Outdoor, Interactive, and Emerging Technologies.
• Devising both online and offline media strategies fulfilling client/brief objectives.
• Developing and managing Media budgets.
• Liaising with the Investment team to ensure that buying commitments are achieved.
• Responsibility for supervision and line management of junior team members of the planning team.
• Providing recommendations and analysis on targeting, geography, scheduling, support level, and budget.
• Executing campaigns on a timely basis and prepare campaign summary and analysis.
• Maintaining media schedules and tracking the placement of broadcast, print, internet, and OOH buys to ensure the accuracy of emerging media opportunities and incorporate them into media plans.
• Maintaining communication/integration with multiple agency partners (creative, account, web, promotions, media buying, research)
• Managing relationships with vendors.
• Effectively applying rationale and logic when constructing media plans, create competitive reports using in-depth analysis and understanding of implications.

The Ideal Candidate Will Have

• A bachelor’s degree in marketing, Media, Communications, or a related field.
• A minimum of 4-5 years of experience in media planning or strategy, with a focus on both digital and traditional media.
• Strong proficiency in media planning and research tools (e.g., OP TV, CWEB, Optinet, Google Analytics, TGI, Brand Index, etc.).
• Experience in developing and presenting media strategies and reports to clients and internal teams.
• Strong communication and client management skills, with the ability to confidently interact with senior clients and stakeholders.
• A proactive and solution-oriented approach to problem-solving and campaign optimization.
• A solid understanding of the media landscape, including both traditional and digital channels.
• Proficiency in MS Office tools, including Word, Excel, and PowerPoint.

Only Shortlisted Candidates will be contacted DIVERSITY & INCLUSION At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiates us as an employer of choice.

EQUAL OPPORTUNITY At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

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