Senior Manager- SEO

Senior Manager, Organic Growth & AI Search

We’re looking for an experienced, hands-on organic growth professional who thinks beyond traditional SEO. This role brings together SEO, product-led growth, AI/LLM search, data, automation and experimentation to drive qualified traffic, conversions and revenue.

This is a senior individual contributor role for someone who can identify opportunities, build a case using data, experiment, execute and scale what works.

Primary Responsibilities (Including but not limited to):

SEO & Organic Growth

• Own and evolve the organic growth strategy, prioritizing initiatives based on opportunity, business impact and scalability.

• Drive growth across organic traffic, rankings, qualified leads, conversion and revenue.

• Identify opportunities using search demand, SERP analysis, user intent, competitor insights and customer search behavior.

• Lead technical SEO initiatives across crawling, indexing, site architecture, internal linking, rendering, structured data and mobile-first SEO.

• Develop content and authority strategies with Content, PR and Brand to improve visibility, links, rankings and domain authority.

• Measure the impact of SEO initiatives and continuously refine priorities based on results.

Product-Led Organic Growth

• Identify opportunities where product experiences can become scalable organic acquisition channels.

• Use search and customer-demand data to uncover new product and growth opportunities.

• Develop initiatives around tools, templates, landing-page experiences, programmatic pages, proprietary data, UGC and other scalable experiences.

• Build business cases using demand, competitive opportunity, expected impact and implementation effort.

• Work with Product and Engineering to take opportunities from idea to launch, measurement and scale.

• Look beyond content creation and continuously explore what we can build to solve what users are searching for.

AI / LLM Search

• Own and develop our approach to visibility across ChatGPT and other major AI/LLM search and answer platforms.

• Build relevant prompt and topic datasets based on customer demand and business priorities.

• Measure brand mentions, citations, competitive share of voice and visibility across AI-generated answers.

• Analyze the sources, publishers, communities and content influencing AI answers.

• Design and run experiments to improve brand visibility, citations and representation across AI platforms.

• Connect AI-search learnings with SEO, content, digital PR, brand and product initiatives.

• Continuously test new approaches as AI discovery evolves rather than relying on a fixed GEO/AEO playbook.

Data, AI & Automation

• Build and analyze our own datasets rather than relying solely on third-party SEO tools and industry benchmarks.

• Turn large and messy datasets into actionable insights, opportunities and business cases.

• Use AI to improve research, SERP and intent analysis, classification, competitive intelligence and experimentation.

• Use AI as a working tool, not just for content generation, to improve the quality, speed and scale of decision-making and execution.

• Build or automate repetitive analysis and workflows where it can create meaningful efficiency or uncover opportunities that would otherwise be difficult to identify.

• Develop reliable reporting and measurement frameworks across search, product-led growth and AI-search initiatives.

• Experience with GSC, GA, Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, SEO testing platforms, APIs, SQL, BigQuery, Python or similar technologies is valuable.

Leadership & Cross-Functional Collaboration

• Operate as a senior individual contributor while providing direction and mentorship to SEO team members where needed.

• Own multiple initiatives independently from opportunity, hypothesis, execution, measurement, scale.

• Work closely with Product, Engineering, Analytics, Content, PR, Brand and Marketing teams.

• Translate search and customer insights into clear business cases and product requirements.

• Use data and evidence to influence stakeholders and drive prioritization and decision-making.

• Communicate complex SEO, AI-search and data insights clearly to both technical and business stakeholders.

• Bring curiosity and creativity to the role, continuously challenging assumptions and identifying new opportunities.

Qualifications

• We want someone who can demonstrate what they have actually built and the impact it created, not just knowledge of SEO, AI or the latest industry terminology.

• You should be able to show examples of opportunities you identified, the data behind them, what you personally built or changed, how you measured the impact, what you learned and what you did next.

• The right person combines deep SEO fundamentals with product thinking, AI-search experience, strong analytical ability, curiosity and a bias toward experimentation and execution.