Senior Manager, Web Technology & Optimization

Key Responsibilities:

• Owning the technical health and ongoing optimization of the company website, including site performance, Core Web Vitals, crawlability, indexation, redirects, plugins, technical QA, and related platform configuration
• Managing technical SEO and AI-search readiness, including schema and structured data, semantic markup, internal linking architecture, sitemaps, robots directives, and other technical requirements supporting organic and AI-driven discoverability
• Owning website measurement implementation across GA4, Google Tag Manager, Google Search Console, and related platforms, including event and conversion tracking, tagging, testing, and ongoing data quality
• Managing technical integrations across the website, HubSpot, forms, analytics, advertising platforms, and other marketing technologies, troubleshooting issues and coordinating with internal or external resources where needed
• Serving as the technical bridge between Content, Creative, Marketing Operations, IT, and external development partners, translating business and content requirements into technical implementation and directly executing changes where appropriate
• Managing web-related infrastructure including domains, DNS, SSL certificates, redirects, verification records, and related configuration, in partnership with IT on security, governance, and enterprise infrastructure requirements
• Supporting the company's US digital presence, including Google Business Profiles and other location-based search platforms, ensuring accurate configuration, structured data, and consistency across locations
• Identifying and implementing automation and AI-assisted workflows that improve website QA, monitoring, optimization, reporting, and repetitive technical processes

Qualifications:

• 5–8+ years of experience in technical SEO, website technology, web operations, digital optimization, or a related technical marketing role
• Strong hands-on technical SEO experience, including crawl/indexation management, schema and structured data, redirects, internal linking, Core Web Vitals, site performance, and technical audits
• Demonstrated experience working directly within WordPress or similar CMS platforms and sufficient technical fluency to implement changes independently while effectively managing more complex work through developers
• Strong hands-on experience with GA4, Google Tag Manager, Google Search Console, and website conversion/event tracking, including implementation, troubleshooting, and QA
• Experience integrating websites with CRM and marketing platforms such as HubSpot, including forms, tracking, lead capture, and related data flows
• Experience managing domains, DNS records, SSL certificates, redirects, and other web infrastructure, with an understanding of appropriate coordination and governance with enterprise IT
• Demonstrated experience supporting websites and search programs targeting the US market, including familiarity with Google Business Profiles, US local search practices, and multi-location digital presence management
• Working knowledge of HTML, CSS, JavaScript, APIs, and scripting or automation tools sufficient to diagnose issues, implement technical solutions, and communicate effectively with developers
• Strong problem-solving and documentation skills, with the ability to work across technical and non-technical stakeholders and take ownership of issues through resolution
• Strong written and verbal English communication skills, given regular cross-functional work with US-based teams
• Willingness to maintain working hours that overlap meaningfully with US-based teams for regular collaboration and meetings