Senior Manager/AD, Influencer Marketing

Job responsibilities

Job Responsibility : Day-to-Day Missions

1. Strategic Matrix Architecture & Pyramid Management

• Pyramid Scaling: Architect and expand a structured mid-tier, micro-influencer, and KOC network that complements top-tier PR celebrities, creating a sustainable word-of-mouth ecosystem.

• Multi-Category Playbooks: Develop tailored content and seeding strategies for:

‐ Makeup: Visual-driven, trend-focused, look creation, and transformation.

‐ Skincare: Efficacy, clinical proof, ingredient education, and routine integration.

‐ Fragrance: Emotional storytelling, scent layering, and lifestyle aspirational content.

• Budget & ROI Allocation: Manage and optimize total influencer marketing expenditure (paid campaigns, product seeding, and agency retainers) against strict SOV, engagement, and ROI benchmarks.

2. Social Content & Campaign Execution

• Platform Operations: Oversee end-to-end execution across key platforms (RED, Douyin, WeChat, Weibo), ensuring content strikes the right balance between brand prestige and conversion efficacy.

• Offline Retail & Event Activations: Design geo-targeted seeding and “store-visiting” campaigns to drive foot traffic, counter consultations, and exclusive offline event activations across boutique and department stores.

• NPL & Brand key moments: Lead social seeding and influencer pushes for New Product Launch (NPL) and key Dior moments, orchestrating simultaneous online and offline commercial momentum

• Seeding Engine: Establish an agile, high-volume product seeding system for rising beauty creators, ensuring high organic sentiment and authentic brand advocacy.

3. Cross-Functional Synergy

• PR Collaboration: Partner closely with the PR team to cascade celebrity assets and top-tier event moments down to mid-tier creators for content amplification.

• E-Commerce & Performance Integration: Align influencer efforts with E-Commerce (Tmall, Dmall, JD, Douyin) and Performance Marketing teams to maximize search traffic conversion and store sales spillover.

• Brand Compliance: Work with China PR team and Central teams to ensure all creator content adheres strictly to brand visual identity and legal/regulatory compliance.

4. Data Analytics, Agency & Risk Management

• Omnichannel Metrics: et up data-driven tracking for CPE, CPM, search index growth, Share of Voice (SOV), and direct/indirect ROI.

• Crisis & Risk Mitigation: Enforce strict content compliance, product claim disclosures, and creator vetting processes to safeguard brand equity.

Profile

Profile:

Ideally, you would have 8+ years of experience in Luxury, Prestige Beauty, or High-End Fashion, with at least 3–5 years dedicated to Social Marketing, Influencer Management, or Content Strategy in a leadership capacity. solid working experience as in house KA or operation lead at RED / DY / Wechat advertisement or instant retail would be most preferred

Hard Skills:

• Omnichannel Mindset: Strong understanding of O2O (Online-to-Offline) marketing dynamics, offline retail ecosystem, and how digital/social content drives offline footfall and counter conversion.

• Category Experience: Deep understanding of prestige beauty landscape-specifically the distinct consumer nuances of Skincare, Makeup, and Fragrance.

• Platform Mastery: Expert knowledge of RED ecosystem, Douyin algorithm & commercial tools, LBS localized marketing and social commerce dynamics.

• Commercial & Data Acumen: Strong capability in interpreting performance data, converting social engagement into full-channel commercial strategies, and managing big budgets with strict ROI tracking.

• Aesthetic Judgment: Exceptional taste and visual standards appropriate for prestige beauty, ensuring commercial message never compromises brand image.

• Language & Leadership: Excellent command of English and Mandarin to communicate effectively with China and Central stakeholders, retail teams, and local partners.

PARFUMS CHRISTIAN DIOR MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.

The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.