Senior Marketing Account Manager

We are looking for a talented individual to join our team as a Senior Marketing Account Manager!

As a Senior Marketing Account Manager, you will serve as the strategic liaison between our agency and our West portfolio of clients. Your role involves developing and executing localized marketing strategies that drive demand generation and align with our clients' objectives. You will manage client relationships, oversee campaign execution, and ensure the delivery of high-quality marketing solutions that foster positive change.

Key Responsibilities:

Strategic Planning: Develop comprehensive marketing strategies and plans that address the unique market, sales, and customer challenges within the West region. This includes identifying opportunities for localized marketing programs that align with client goals.

Client Relationship Management: Build and maintain strong, long-lasting client relationships by understanding their business needs and objectives. Serve as the primary point of contact, ensuring client satisfaction and retention. Some travel required.

Campaign Execution: Activate and execute marketing initiatives, programs, communications, and sales tools. Collaborate with internal teams to ensure campaigns are delivered on time, within scope, and meet quality standards.

Performance Analysis: Monitor, analyze, and report on key performance indicators (KPIs) for campaigns and programs. Use data-driven insights to optimize strategies and demonstrate value to clients.

Cross-Functional Collaboration: Work closely with internal program and marketing teams to align efforts and leverage all available resources. Ensure cohesive messaging and branding across all channels.

Financial Management: Develop and manage marketing budgets, ensuring alignment with strategic objectives. Monitor expenditures, conduct variance analyses, and provide accurate forecasting to optimize resource allocation. Collaborate with finance teams to ensure financial compliance and reporting accuracy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in marketing account management, preferably within an agency environment.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of demand generation, digital marketing, and localized marketing programs.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Proficiency in marketing analytics tools and CRM software.

Preferred Qualifications:

• Experience with energy-related or sustainability-focused marketing initiatives.
• Familiarity with the New Jersey market and its unique challenges and opportunities.
• Advanced degree or certifications in marketing or related disciplines.

What We Offer:

• A dynamic and collaborative work environment focused on meaningful impact.
• Opportunities for professional growth and development.
• Competitive salary and comprehensive benefits package.
• Flexible work arrangements to support work-life balance.