SENIOR MARKETING ASSOCIATE

MAJOR FUNCTION AND DUTIES

A. Market Research and Business Development

• Conduct market and competitor research to identify new business opportunities and client prospects.

• Develop client outreach plans to meet key performance indicators (KPIs) for potential client engagements.

• Analyze market demand, industry benchmarks, and competitor pricing to forecast revenue potential.

• Maintain and update a comprehensive client and market database to support lead generation.

• Prepare detailed market analysis and reports to support management decisions and business strategy formulation.

B. Marketing Strategy and Planning

• Develop and recommend marketing strategies and plans aligned with business goals and revenue targets.

• Prepare and implement integrated marketing campaigns, including traditional and digital components.

• Create pricing analyses, positioning strategies, and promotional frameworks to improve competitiveness.

• Identify and evaluate opportunities for strategic partnerships and collaborations within the industry.

• Stay informed of maritime training regulations, trends, and emerging technologies that may impact market opportunities.

C. Brand and Communication Development

• Coordinate with relevant departments to produce marketing materials, ensuring alignment with brand standards.

• Support the development of client-facing presentations, proposals, and marketing collateral.

• Collaborate with the IT team to ensure the company website and digital presence reflect current market priorities.

D. Collaboration and Reporting

• Work closely with the Client Relations team to align market insights with revenue goals.

• Provide periodic marketing performance and market intelligence reports to management.

• Perform other related duties as assigned by the immediate superior.

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MINIMUM QUALIFICATION STANDARD

Education:

• Bachelor’s Degree in Marketing, Business Administration, Economics, or any related field.

• Bachelor of Marine Transportation or Marine Engineering

Professional Experience:

• At least 2–3 years of experience in market research, strategic marketing, or business development for Bachelor’s Degree in Marketing, Business Administration, Economics, or any related field graduates .

• Preferably has acquired a MARINA-issued Certificate of Competency (COC). Candidates without officer-level experience may be considered, provided they possess sufficient maritime operational exposure and a sound understanding of the maritime industry and its regulatory environment or equivalent maritime operational experience.

Knowledge, Skills, and Attitudes:

• Strong analytical and quantitative skills for interpreting market data and revenue projections.

• Proficiency in MS Office, CRM tools, and data visualization software.

• In-depth understanding of market research methodologies, benchmarking, and pricing strategies.

• Excellent written and verbal communication skills for report preparation and presentation.

• High attention to detail, critical thinking, and organizational skills.

• Ability to work independently while collaborating effectively across departments.

• Professionalism, integrity, and initiative in handling multiple marketing and business tasks.