Senior Marketing Associate

About the role

SKI F&B PTE LTD curates exceptional dining experiences through our concepts, Salt & Soul and Tavola Aperta. We are seeking an ambitious Senior Marketing Associate to spearhead commercial growth, high-impact brand partnerships, and multi-channel campaigns across our Singapore portfolio.

Key responsibilities

• Develop and execute growth-focused marketing campaigns to boost cover counts, average spend per head, and overall top-line revenue
• Analyze performance metrics to optimize budget allocation and marketing ROI
• Proactively identify, negotiate, and execute co-branding campaigns, corporate partnerships, and event collaborations to drive guest acquisition and elevate brand equity
• Lead social media strategy, email marketing, and web updates
• Leverage data analytics to optimize customer acquisition funnels, digital ad performance, and community engagement
• Build and manage relationships with key media outlets, influencers, and industry stakeholders
• Craft press releases, pitch stories, and coordinate activations for new menu rollouts and brand milestones
• Partner with Operations to refine VIP initiatives, guest retention strategies, and loyalty programs
• Utilize customer feedback and dining data to increase repeat visits and lifetime value
• Work closely with culinary and front-of-house teams to align promotional strategies with operational capacity and ensure seamless campaign delivery

About you

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3–4 years of marketing experience, with a proven track record in F&B, hospitality, or lifestyle sectors
• Demonstrated experience driving measurable commercial growth, revenue lift, and customer acquisition
• Strong background in sourcing, negotiating, and executing strategic brand partnerships
• Data-driven mindset with deep knowledge of Singapore's F&B landscape, trends, and consumer behaviors
• Strong project management, negotiation, and cross-functional communication skills

About us

SKI F&B PTE LTD curates exceptional dining experiences through our concepts, Salt & Soul and Tavola Aperta.