Senior Marketing Associate

Who you are

• BA/BS degree
• 5-7 years of well-rounded marketing experience in a professional environment, with a minimum of 3 years in B2C/consumer marketing roles
• Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• Analytical ability: You are a data-fluent marketer who can dive into performance metrics, uncover the “why” behind the numbers, and translate insights into actionable steps
• Written communication: You are an exceptional writer and know how to make every word count
• Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels
• International curiosity: You have an interest in learning about other countries and cultures to support our global growth
• You get things done: You’re a self-starter, detail-oriented, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines
• Experience with Google Suite

What the job involves

• IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Senior Marketing Associate to support global consumer marketing efforts for Rosetta Stone
• We have recently launched our new product, Rosetta Stone Sapphire, and it’s an exciting time to join the team and help shape the future of language learning
• In this role, you will help drive business growth, brand love, and learner engagement across our US and international markets
• You will support planning and execution of integrated marketing campaigns and work closely with other marketing and cross-functional teams
• The ideal candidate is a strong writer and communicator, creative, proactive, organized, and passionate about our mission to improve learning experiences for everyone
• Plan, brief, and execute marketing initiatives spanning email, website, app stores, e-commerce, and other touchpoints
• Create marketing content that resonates, including but not limited to: brand and product messaging, and consumer-facing content, such as video scripts, influencer briefs, email and website copy, and more
• Work closely with partner teams to help drive consistent brand and product messaging across marketing channels
• Drive go-to-market strategy by partnering with Product team to roll out new features, optimizations, and content
• Develop knowledge of the language learning motivations globally and adapt marketing strategies and tactics to create culturally resonant, localized initiatives
• Dive directly into analytics tools to understand business and marketing performance, and learner engagement