Senior Marketing (Content Creator)

About the role

This is a Marketing Strategy & Planning role responsible for developing and executing comprehensive marketing strategies aligned with brand positioning and business objectives. The role encompasses campaign management, brand communication oversight, performance analysis, and cross-functional coordination to drive marketing effectiveness and business results.

Key responsibilities

• Plan and develop Marketing Strategy and Marketing Plan aligned with Brand and business objectives
• Plan Marketing Calendar and Campaigns across online and offline channels
• Analyze Market Trend, Consumer Behavior and Competitor landscape to identify marketing opportunities and develop strategies
• Define Marketing Direction, Key Message and Campaign Direction consistent with Brand Positioning
• Collaborate with Sales, E-commerce and Operations teams to plan and drive Marketing Strategy execution
• Plan and manage Marketing Campaigns from Concept, Planning, Execution to Evaluation
• Oversee Brand Communication direction and consistency across all channels
• Direct Content, KOL, Influencer and Marketing Activities aligned with Campaign and Brand objectives
• Coordinate and manage collaboration with Agency, KOL and relevant Partners
• Control Timeline and Budget of Marketing Activities according to plan
• Prepare and analyze Marketing Performance Reports with Insights and Recommendations
• Monitor Marketing KPI, Campaign Performance, Brand Performance and Sales Performance
• Analyze effectiveness of each Marketing Channel and adjust strategy based on data
• Use Data and Consumer Insight to develop Marketing Strategy and Campaigns
• Manage overall Marketing Activities according to Strategy and Business Goals
• Set Priorities and track execution of each Marketing Function
• Provide Direction and Support to Marketing and Content teams for aligned execution
• Monitor market conditions and performance results, presenting Insights, Recommendations and Action Plans to Management