Senior Marketing Data & Analytics Lead

For our client, we are seeking a Senior Marketing Data & Analytics Lead to join the team of a leader in the Information Technology space.

This role will lead marketing analytics efforts that inform channel strategy, campaign performance, and investment decisions across the organization. The ideal candidate will bring strong measurement and storytelling skills to help teams understand performance, improve funnel visibility, and sharpen budget planning. You will partner closely with marketing, revenue, and finance stakeholders to create consistent metrics, strengthen data quality, and deliver actionable insights that support growth in a B2B environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $202,000 – $304,000 annually

Responsibilities

• Lead comprehensive analytics projects from inception through completion
• Enhance reporting and dashboards to visualize marketing performance
• Evaluate performance across channels and campaigns
• Support attribution and budget planning processes
• Collaborate with cross-functional teams to ensure data quality
• Create standardized metrics and frameworks for consistent tracking
• Present findings in a clear, actionable manner to various audiences

Qualifications

• 8+ years of experience in marketing analytics or a related field
• Strong SQL skills with experience in BI and dashboarding tools
• Expertise in marketing measurement and funnel analysis
• Ability to integrate data from multiple marketing and revenue systems
• Proven experience presenting to senior stakeholders
• Preferred experience in B2B SaaS or multi-channel growth environments

Benefits

• Flexible work arrangements
• Professional development opportunities
• Focus on continuous learning and improvement
• Collaborative team culture
• Access to cutting-edge analytical tools

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.