Senior Marketing Executive

Job Responsibilities:

• To co-ordinate and execute marketing plans and activities for various projects and events
• To coordinate production of advertisements for print, online and outdoor media, collaterals creation etc.
• To coordinate promotions with partners and work closely with media (in-house & 3rd parties)
• To work closely with operation teams and outlets for promotions.
• Organizing promotional activities.
• Understanding market and customer.
• Piloting the innovations and creating new indications and expanding markets.
• Keep up to date with market trends and new developments utilizing information for business improvement
• Accountability for Brand’s performance & working closely with operations team.
• Execution of trade and promotional activities
• Managing advertising and promotion funds
• Product Development- Feasibility study and product launches

Educational Qualification/ Experience / Skills and Competencies Requirements:

• Degree/Diploma in Mass Communication / Marketing or related discipline
• At least 3 years of relevant experience (Those with prior experience with shopping malls or F&B industry will have an added advantage)
• Design background (preferred)
• Visual merchandising experience (preferred)