Varna Packaging

Company Description
Varna Packaging is a leading provider of hassle-free flexible packaging solutions located in Ratmalana. With over 60 years of experience, we have become one of Sri Lanka's largest converters, supporting brands locally and globally. Our excellent processes and extensive R&amp;D ensure the highest quality products, while our unparalleled client service allows us to meet customer demands consistently. As an Agile Innovator, we are committed to sustainability and providing turnkey customized solutions for environmentally responsible businesses, primarily catering to the food and FMCG market both locally and in several export markets.
Designation: Senior Marketing Executive
Role Description
<ul>
<li>Be a part of the company's marketing transformation, developing a new company website for a B2B audience in export markets and managing social media platforms (LinkedIn primarily) to actively engage with potential customers.</li>
<li>Execute a comprehensive B2B marketing strategy targeting export markets, including but not limited to Maldives, Australia and South Africa as well as Sri Lanka, with a focus on brand awareness, lead generation, and market share growth</li>
<li>Collaborate with an external agency for the creation and execution of specific marketing materials such as Public Relations materials (press releases, media kits), branding collateral, website, email marketing campaigns, paid advertising campaigns (search engine marketing, social media advertising) and exhibition stalls</li>
<li>Establish brand guidelines to ensure consistent and professional messaging across all marketing channels.</li>
<li>Implement a content marketing strategy that positions Varna as a thought leader in the flexible packaging industry, leveraging whitepapers, case studies, and industry reports tailored to export markets.</li>
<li>Be well-versed in the latest marketing trends and automation tools, particularly in managing email campaigns and other automated marketing initiatives to enhance operational efficiency.</li>
<li>Cross-functional/departmental collaboration with sales, product development and operations departments to drive both internal and external communication of culture, innovation and production capabilities</li>
<li>Work closely with the sales department to define sales goals and ensure alignment on the quality and relevance of leads generated.</li>
<li>Identify and plan participation in relevant industry events and trade shows in export markets and Sri Lanka to maximize networking and sales lead generation opportunities.</li>
<li>Conduct market research to stay informed on industry trends, competitor landscape, and customer needs in export markets as well as within Sri Lanka.</li>
<li>Analyze and report on marketing campaign performance using B2B marketing metrics to track progress towards achieving marketing goals.</li>
<li>Foster a culture of quality and consistency within the company by developing and implementing innovative internal communication programs targeting company employees to promote employee engagement, recognition programs and Lean Six Sigma implementation</li>
</ul>

Senior Marketing Executive

Senior Marketing Executive

This job is no longer available

Talents

Recruiters

About