Senior Marketing Executive

Key Responsibilities

1. Performance Marketing & Paid Media

Campaign Strategy & Execution: Design, launch, and manage scalable paid user acquisition campaigns across multiple channels (Google Ads, Meta, programmatic displays, and native gaming ad networks).

Ad Placement & Optimization: Oversee media buying, continuous budget allocation, and real-time bidding strategies to maximize ROI/ROAS.

A/B Testing: Lead rigorous creative and copy testing frameworks to constantly improve conversion rates across landing pages, app stores, and ad funnels.

2. SEO & Organic Growth

Technical & Content SEO: Develop and execute a comprehensive SEO roadmap, including technical site audits, keyword research, link-building, and content optimization to dominate search rankings for high-intent gaming terms.

Competitor Analysis: Monitor competitor search footprints, backlink profiles, and community traffic sources to capture market gaps.

3. Analytics & Reporting

Data-Driven Insights: Utilize marketing attribution models and analytics tools (e.g., Google Analytics, Adjust, AppsFlyer, or custom BI dashboards) to track and optimize critical KPIs: CAC, LTV, CTR, and Player Retention.

Performance Audits: Deliver weekly and monthly performance reports to leadership, offering clear, actionable insights to scale marketing efficiency.

Required Qualifications & Experience

Experience: 4+ years of hands-on experience in performance marketing, digital media buying, and growth hacking.

Technical SEO Mastery: Proven track record of growing organic traffic for complex or highly competitive web properties. Familiarity with tools like Ahrefs, SEMrush, and Google Search Console.

Paid Ads Expertise: Direct experience managing substantial monthly ad budgets on Google Ads (Search, Display, App Campaigns) and paid social media.

Analytical Mindset: Advanced proficiency with data analytics, attribution modeling, and conversion rate optimization (CRO) frameworks.

Preferred/Bonus Qualifications

Industry Experience: Prior experience in the Gaming, Esports, or Sports Analytics industries is a massive plus.

International Marketing: Experience targeting specific high-growth international gaming markets or localized player bases.

Tech-Savvy: Familiarity with marketing automation tools, AI-driven marketing workflows, or basic script automation for tracking.