Senior Marketing Executive

Job Responsibilities

The Senior /Marketing Executive is responsible for supporting and executing the company's overall marketing strategy, brand development, and promotional activities to enhance brand awareness, generate market demand, and support business growth. This role covers both traditional and digital marketing initiatives, including ATL and BTL campaigns, Point-of-Sale Materials (POSM), promotional campaigns, social media marketing, events and exhibitions, market intelligence, and performance reporting.

The incumbent will work closely with the Sales team to execute integrated marketing plans that drive customer engagement, strengthen brand positioning, and achieve commercial objectives.

• Support the planning and execution of branding strategies and marketing communications to enhance brand awareness and maintain brand consistency.
• Coordinate the development of marketing materials and ensure compliance with corporate branding guidelines across all channels.
• Plan, coordinate and execute ATL and BTL marketing activities, including advertising, trade marketing, and customer engagement initiatives.
• Liaise with agencies, media partners, and vendors to ensure effective campaign implementation within timelines and budget.
• Develop & execute marketing campaigns and promotional programs that drive brand visibility and customer engagement.
• Manage the development, production, and distribution of POSM materials to support branding and sales activities. Ensure POSM inventory, quality, and deployment are effectively managed across all relevant channels.
• Manage digital marketing and social media activities, including content planning, campaign execution, and audience engagement. Monitor and analyze digital performance metrics to optimize marketing effectiveness.
• Plan and coordinate exhibitions, roadshows, product launches, and corporate events, including logistics, vendors, and promotional materials.
• Monitor marketing budgets and expenditures.
• Conduct market research to identify industry trends, customer insights and market developments.
• Monitor competitor activities and provide actionable insights to support strategic marketing decisions.
• Work closely with Sales and internal stakeholders to ensure alignment of marketing initiatives with business goals.
• Perform any other marketing-related duties and projects assigned by management from time to time.

Job Requirements

• Bachelor's Degree or Diploma in Marketing, Business Studies, Administration, Management or any related studies.
• Minimum 5 years experience in marketing, brand management, digital marketing, or marketing communications.
• Good command in English and Bahasa Malaysia. Chinese is an added advantage.
• Proactive, mature and innovative.
• Excellent planning, analyzing, effective communication and management skills.
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, Teams).
• Familiarity with digital marketing tools, social media analytics, and graphic design platforms is an added advantage.