Senior Marketing Executive

1. Integrated Marketing Campaigns

• Develop and execute the annual retail/FMCG marketing campaign plan.
• Monitor campaign performance, including sales, engagement, redemption and campaign costs.
• Track and analyse campaign ROI to evaluate effectiveness, profitability and cost efficiency.
• Prepare post-campaign reports with key results, ROI and recommendations.
• Identify opportunities to improve campaign performance and maximize ROI.
• Coordinate with Operations, Purchasing and other departments for smooth campaign execution across outlets.
• Conduct outlet audits to ensure campaigns follow approved instructions and POSM guidelines.
• Assist in managing campaign and event budgets for cost efficiency.

2. Loyalty & CRM Marketing

• Manage and optimize the Membership App and loyalty program to increase retention, engagement and repeat purchases.
• Plan and execute CRM and membership marketing campaigns through email, SMS, push notifications and in-app promotions.
• Develop member-exclusive campaigns, rewards and promotions to drive loyalty and ROI.
• Analyse member data, purchase behaviour and campaign performance to identify growth opportunities.
• Monitor key membership KPIs, including new members, active members, repeat purchases, redemption rate, member sales and ROI.
• Drive membership acquisition and active member usage across outlets.
• Gather customer feedback and work with relevant teams/vendors to improve the Membership App and loyalty program.
• Plan and execute on-ground activities to support membership acquisition and engagement.
• Prepare regular membership performance reports and recommend improvements based on data and ROI.

3. Digital & Retail Marketing Execution

• Support the content calendar and ensure timely communication across digital platforms.
• Support social media campaigns, contests and promotional content.
• Ensure marketing campaigns are properly communicated across relevant digital channels.
• Monitor social media performance, including reach, engagement, follower growth and campaign results.
• Support customer enquiries and messages across digital platforms, member apps and e-commerce platforms when required.
• Support e-commerce marketing and in-app delivery promotions to drive acquisition, engagement and retention.
• Stay updated on digital marketing and social media trends and provide relevant marketing ideas.
• Support website, branding, promotional and other marketing projects.
• Conduct market, outlet or customer surveys to gather marketing insights.
• Coordinate with departments, vendors and external partners to ensure projects meet timelines and objectives.

What We're Looking For

• Diploma or Bachelor’s Degree in Marketing, Business, Communications or a related field.
• 2–3 years of experience in retail marketing, FMCG marketing, digital marketing, brand support or related fields.
• Required Language(s) : English, Bahasa Malaysia, Mandarin (Interaction with Mandarin-Speaking Suppliers)
• Hands-on experience in campaign management, from planning and execution to performance reporting.
• Strong sensitivity to data and numbers, with the ability to analyse campaign performance and ROI.
• Strong planning and time management skills, with the ability to manage multiple campaigns and deadlines.
• Strong attention to detail and ability to follow through from planning to execution and reporting.
• Good understanding of consumer behaviour, marketing trends and promotional activities.
• Good understanding of CRM, loyalty or membership marketing.
• Basic understanding of e-commerce marketing, websites and digital platforms.
• Good understanding of social media platforms such as Facebook, Instagram, TikTok, Threads and XiaoHongShu.